Monday 30 April 2012
Design Practice II//Product/Range/Distribution//NEW Brief.
Re-written brief, taking into reflection the past week's research and findings, and consideration for the finer details of the brief, and my aspirations for my product outcomes- hopefully making it a little snappier (and much easier to read as a result!)
BRIEF
Create a range of illustrative designs to promote the classic 'Grimm's Fairy Tales' to a new, contemporary audience in a bold, visually communicative range of designs.
BACKGROUND//CONSIDERATIONS
Consider my target market and the retail consumer (audience) of 5-11 year old children, and their parents, and what would most effectively appeal to both audiences.
Research the history and visual communication of The Grimms Brother's Fairy Tales since first published 200 years ago.
Research existing Penguin/Puffin "in house design" to see how this may influence design outcomes.
MANDATORY REQUIREMENTS
Produce an extensive body of research into the history of the Grimm's Brothers Fairy Tales and the illustrative communication of their work throughout the years.
Produce an extensive range of design developments and experimentations.
Produce a range of design outcomes which promote the publication of the book in an informative and persuasive manner.
DELIVERABLES
Produce both promotional/marketing outcomes in print and digital formats such as invitations to promo events, printed advertising, social networking media/eBooks, etc.
Produce a book cover design with a consideration for type and image throughout the book based on ten Grimm's Fairy Tale stories to produce in a variety of formats, both printed and screen-based.
STUDIO DEADLINE
OUGD203 FINAL CRIT// Wednesday 16th May
MODULE DEADLINE
Friday 25th May 2012, 1-2PM
Design Practice II//Product/Range/Distribution//Concept Rationale.
My written concept statement/rationale for my Product/Range/Distribution brief within the Design Practice II module, looking at my plans for the future of the brief, design outcomes I hope to achieve, etc.
Looking forward to discussing my ideas with the group in our tutorial concept crit tomorrow, and hopefully receiving a few opinions about the potential expansion and development of my proposed brief.
Design Practice II//Product/Range/Distribution//Chosen Grimms Fairy Tales.
Now decided, a full list of the ten fairy tales that I have chosen to work towards within this project, along with the main illustrative cover design for the Grimm's Fairy Tale cover, to sit alongside the text throughout the book- with one "title" illustration, and two images alongside each of the individual stories.
I will go on to source each of the original stories in order to establish the most appropriate means of visual communication of the stories from the subject matter and content of each.
GRIMM'S FAIRY TALE BOOK COVER DESIGN
Rapunzel
Hansel & Gretel
Cinderella
Little Snow White
Snow White & Rose Red
Little Briar- Rose (Sleeping Beauty)
Little Red Riding Hood
Thumbling (Tom Thumb)
The Elves & The Shoemaker
The Shoes That Were Danced To Pieces
Design Practice II//Product/Range/Distribution//Waterstones Photography.
After giving the shop floor manager, Neil, a call at the weekend, after Uni today I popped into my local (Albion Street, Leeds) to take some photographs of the store to propose a launch of my rebranded design publication for Grimm's Fairy Tales (which will also go on to be promoted at the Hay Literary Festival)- as well as looking at the signage throughout the shop, and how this could influence some of my promotional designs.
Obviously, just some quick snap shots for now that would need a considerable amount of editing within the context of finalised design boards- though I have been given permission to go back into the store and take more photographs, to get lighting and composition a little more appropriate in time for my mock up designs also.
Really interesting to see the variations of signage- and it'll certainly given me a good opportunity to experiment with in context of the Waterstones branding (which, at the moment is going from an unusual transaction as the FS Alberta Pro typeface that was introduced for the logo design in 2010 is being reverted back to the original Baskerville logo this year, so now is an awkward mixture of the two), which, hopefully, should be quite fitting to my proposed black and white colour scheme for my design outcomes.
* Another idea that came from my trip out today was to possibly create a cover design for an audio book as well as the paper/eBook editions. I don't want to overwhelm myself with work too much, and know it's certainly quality over quantity, but time given, I think this would be a great addition to my project range. I loved audio books as a child, and truth be told, I still do now. I think there's a great market out there for this product.
Design Practice II//Product/Range/Distribution.
Survey research and market analysis put out at the end of last week to try and generate some opinions towards the design development, content, and concepts of my rebranding and promotional design for the Penguin/Puffin Grimm's Fairy Tales book/product range.
I was really happy with the feedback I received, and it will certainly help towards generating a more focused outcome.
RESPONSES TO SURVEY
//
How old are you? *
18/18/19/19/20/20/20/20/21/2122/25/26/30/43
* Well suited to my retail target market- the age of parenthood! Good to know that this audience can reflect upon the importance of their childhood stories and the effect of Grimm's Fairy Tales on them, as well as seeing how it could potentially enrich, or benefit the lives of a younger generation.
Are you familiar with the Grimm's Fairy Tales? *
Yes// 16
No// 0
* Hooray! Good to know that my target market ARE familiar the stories, and that the stories do still have the potential to be as well- loved and treasured as they have been for the past two hundred years.
What are your favourite Grimm's Fairy Tales? *
Rapunzel// 11
Hansel and Gretel// 11
Cinderella// 8
Rumplestiltskin// 8
Little Snow White// 5
Snow White and Rose Red// 4
Little Briar- Rose (Sleeping Beauty)// 3
Golden Goose// 3
The Frog King// 2
Little Red Cap (Little Red Riding Hood)// 2
Thumbling (Tom Thumb)// 2
The Elves and the Shoemaker// 2
The Fox and the Cat// 2
Thumbling's Travels (Tom Thumb)// 1
The Wolf and the Seven Young Kids// 1
The Twelve Brothers// 1
The Fisherman and His Wife// 1
The Dog and the Sparrow// 1
The Twelve Huntsmen// 1
The Wolf and the Man// 1
The Wolf and the Fox// 1
Gypsy Wolf and the Fox// 1
Gossip Wolf and the Fox// 1
Hans in Luck// 1
The Young Giant// 1
The Clever Little Tailor// 1
The King's Son Who Feared Nothing// 1
The Devil and His Grandmother// 1
The Fox and the Horse// 1
The Shoes That Were danced to pieces// 1
The Ungrateful Son// 1
The Old Man made young again// 1
Looking for a bride// 1
Spindle, Shuttle and Needle// 1
The Heavenly Marriage// 1
* Highlighted in bold are the ten stories that I have decided to work with... some of the most popular and commonly known choices, as well as a few lesser-known stories that I myself am familiar with, and feel that will visually communicate particularly well.
Do you prefer Grimm's Fairy Tales to contemporary Disney versions? *
Yes// 6
No// 6
Indifferent// 4
* Although not as one- sided as I may have liked in my favour!) the even split of votes gives me an interesting opportunity to try and use my promotional design as a persuasive mechanism, as well as an informative means of communication.
Do you think it would be beneficial for children to know the Grimm's Fairy Tales as well as the contemporary versions? *
Yes// 15
No// 0
Indifferent// 1
* JUST what I was looking for... great to see that my proposed purpose, direction and rationale for my brief are justified and, seemingly, sensible... time to get designing!
Design Practice II//Product/Range/Distribution.
Making some decisions about my design direct, products to be made, and my focuses for the design production throughout the entirety of the Product/Range/Distribution design project.
TO DESIGN
* GRIMM'S FAIRY TALES Book Cover & Content
STORIES & EDITORIAL INSIDE INCLUDE...
1. Rapunzel
2. Hansel & Gretel
3. Cinderella
4. Little Briar- Rose (Sleeping Beauty)
5. Little Snow White
6. Rumplestiltskin
7. Snow White & Rose Red
8. The Heavenly Marriage
9. The Shoes That Were Danced to Pieces
10. The Twelve Hunstmen
11. The Elves & The Shoemaker
12. Thumbling (Tom Thumb)
Each stories has ONE cover (inside book) and TWO additional illustrative designs.
PRODUCTS
- Grimm's Fairy Tale book with illustrations throughout...
* SPECIAL EDITION PRINT
* HARDBACK PRINT
* PAPERBACK PRINT
- 12 x story posters (retail products)
- 12 x story bookmarks (retail products)
- 1 x promotional gift bag (retail products)
- Promo design for Waterstones (Albion Street, Leeds)... posters, display unit print, etc.
- Promo design for Hay-on-Wye Literary Festival (online promotion on their website, signage at the event, programme, etc)
- Grimm's Fairy Tales edition for iPad
- Grimm's Fairy Taled edition for Kindle
- Invitations for Hay-on-Wye/Waterstones event at literary festival
- Window display design for Waterstones (Albion St, Leeds)
Design Practice II//Product/Range/Distribution//Concept Workshop II.
Notes from Thursday's Concept Workshop II, which, unfortunately, I've only just got round to blogging. Looking more into our concept development, and specifically looking at ways we can expand our product concept/context, range and design possibilities.
Working with the Penguin/Puffin Grimms brief.
5 PROBLEMS THAT I AM INTERESTED IN SOLVING
- How can I get children to read more?
- How do you promote an event/product?
- How can people more factual information?
- How can young audiences by introduced to classic fairy tales?
- How can a subject matter (Grimms Fairy Tales) be effectively communicated in a retail environment.
5 MESSAGES I WANT TO DELIVER
- Books are to be celebrate and that the age of printed (book) designs are NOT DEAD.
- Children should be encouraged to read, and be read to, from an early age.
- Books should be accesible to people globally- through both print and screen-based devices.
- Classic literature can still be relevant in contemporary society.
- Paper is to be celebrated! (Paper craft designs).
5 REASONS WHY
- Because of the history, practicality and enjoyment that can be earnt from reading fictional books- encouraging imaginative and creative childhoods/adults.
- To increase potential intelligence, creativity and imagination- as well as a hunger to learn new things and have a fascination in the world.
- Education and literature should be accesible for all- in libraries, book stores, through digital media, etc. Financial income shouldn't determine your ability and accessibility to learn.
- Classic fairy tale stories and folk lore are the basis and inspiration behind many contemporary stories- as well as often acting as thought- provoking and inspiring stories.
- Paper's limitations are endless- and, again, can lead to a wealth of imaginative ideas, creativity and design knowledge.
5 FACTS ABOUT YOUR SUBJECT/CONTENT
- There are 209 Grimm Brother's fairy tales.
- The first collection of Grimm's Brothers folk tales were published in 1812 (200 years ago, and are still commonly shared and loved today).
- The Grimm's Brother stories have been translated into over 100 languages.
- Many Grimm's Brothers stories have been adapted into Disney films such as 'Cinderella' and 'Sleeping Beauty'.
- In 2008, in the UK, more than 200 million books were sold.
5 FACTS ABOUT YOUR AUDIENCE/CONTEXT
- 5-11 year old children, the age of which children start Infant school, and finish Primary School (ordinarily, within the UK).
- In 2012, the 15th World Book Day was celebrated on 1st March.
- World Book Day is marked in over 100 countries globally.
- Penguin publishing was founded in 1935, and still remains one of the most trusted and respected publishing houses within the UK to date.
- The education levels for 5-11 year olds are: Key Stage 1, 2 (3,4,5,6- Juniors).
5 DISTINCT PRODUCTS THAT I COULD PRODUCE
- Range of Grimm's Brother's Fairy Tale books (editorial and illustrative).
- Collector's edition box set packaging for the book designs.
- Promotional poster(s) to advertise the retail release of the new book product range.
- Invitations to an opening exhibition of the books and their design (Literary festival? Hay-on-Wye?)
- Educational packs to send to the schools to promote the books with additional merchandise (posters, bookmarks, etc.)
1 OF MY PRODUCTS
- Book design...
5 ELEMENTS THAT COULD TURN THIS INTO A RANGE
- 290 individual stories.
- 100+ Worldwide language translations
- Age ranges 5-7, 7-9, 9-11 (story suitability)
- Collection- Princess collection, Animals collection, etc.
- Collections categorised into time periods published
MORE IDEAS...
- Format
- Colours
- Packaging
- Promotional event
PRODUCT IDEAS (GENERAL)
- Magazine
- Packaging
- app
- Direct mail
- Record sleeve
- CD Cover
- Stationary
- Social media presence
- Books
- Websites
- Online shops
- Screen Assets
- Posters
- Prints
- Logo
TAKE 5 ELEMENTS//TURN IT INTO A RANGE...
- Format
- Colours
- Packaging
- Promotional Event
- Translation
EG PUFFIN/PENGUIN
- Book Cover >>
* x5 Stories...
//Cinderella
//Snow White
//Rapunzel
//Frog Prince
//Donkey's Cabbage
DESIGN
- Banners
- Point of sale
- Tags
- Editional bags
- Bookmarks
- 1st print, collector's edition
- Hardback- wrap around, sleeve, jacket, print finishes- emboss, foil block
- Paperback
- Window display
- eBooks
- Online Assets
Possibly create typeface designs?
POSTERS>>
* Uppercase
* Lowercase
* Alpha Numerics
- Punctuation
//Postcard
//Bookmarks
BREAK DOWN AND ESTABLISH RANGE
Sunday 29 April 2012
Design Practice II//Product/Range/Distribution//Product considerations.
A note about my design concept...
Originally for my major product outcomes, looking at creating different cover versions for a selected range of Grimm's Fairy Tale books (as well as proposing others, if given more time), I have decided that this isn't the most appropriate idea.
Not only would be printing costs be very expensive for each of the individual books, but each story is also far too short to warrant it's own book without resembling an early reader's 'Ladybird'-like book that I used to read when I was around three, and not particularly suited for my target market of 5-11 year olds.
Therefore, I have decided to work towards creating one condensed book with some of the favourite Grimms stories within one singular book publication- which I can then go on to print in paperback, hardback and special collector's edition- which makes a great deal more sense from a retail and publication perspective, as well as making sure I'm eating more than gruel until the summer!
Wednesday 25 April 2012
Design Practice II//Product/Range/Distribution//Proposed Brief/Rationale.
My first draft and proposed brief for the self initiated Design Practice II, Product/Range/Distribution brief. Working towards generating a new, branded range of Grimms Fairy Tales books which appeal to both my target audience of 5-11 year old, as well as the retail consumer, their parents- working on both a print based and screen-based design outcome, such as eBooks- iPads, Kindles, and so on.
I will also aim to create a promotional range of designs to advertise the book range including outdoor advertising, web banners, stationary mailshots, and so on.
Design Practice II//Workshop Task I/Concept Development.
The first workshop task session delivered today by tutor Fred Bates, evaluating the existing competition briefs online, to develop and create our own design briefs for completion by the end of the module. Using our responses to these questions and tasks to develop our understanding and removing restraints that they may currently hold.
//
BRIEFS I HAVE CHOSEN TO WORK WITH
(Selected four of the original five chosen)
D&AD: LITTLE WHITE LIES
ISTD: IT HAPPENED ON THIS DAY
YCN: FEDRIGONI
PENGUIN DESIGN AWARD 2012: PUFFIN CHILDREN'S PRIZE (BROTHER'S GRIMM BOOK COVER)
x5 REASONS WHY I HAVE DECIDED TO WORK WITH EACH...
D&AD: LITTLE WHITE LIES
1. Appeals to my particular interest and knowledge of films and the film industry.
2. A chance to work solely with illustration (a rarity) which will allow me to be really experimental with my design outcomes and development.
3. 'Little White Lies', the company for which the brief has been written for, is a wonderful magazine, with a great fan base- therefore, would really appeal to me as an addition in my portfolio for my own satisfaction as well as recognition in the industry as a proposed brief.
4. No contraints in terms of the illustrative style used- can experiment with both hand-rendered and digital aspects.
5. Working in an editorial context, a design medium that I would like to learn a lot more about, and actively design for to enrich my portfolio and my experience in this area.
ISTD: IT HAPPENED ON THIS DAY
1. Research focused (a particular strength and interest within my design practice).
2. Allow me to experiment with typography, but in a more creative and image-like way than some of the other briefs that ISTD had to offer.
3. I'm really interested in social history, so as well as the research side of the brief, I would also, undoubtedly feel enriched with spending time working towards this particular focus and additional knowledge.
4. I potentially could work quite closely with infographic design (a natural partner to editorial and typographic design layouts) which is something I am really interested in, and would be keen to develop further.
5. The overall design outcomes are really open and quite inspiring as a result- could work photographically, with print, motion graphics- or all of them! The potential resolutions are really open... and exciting because of it.
YCN: FEDRIGONI
1. I am reasonably familiar with the company, and feel that I have a good level of knowledge for their in house design style and paper ranges which may help influence my research of the project and finalised outcome as a result.
2. The outcome, as is the company, is paper based- something I have a real love for, and feel as though my strengths lie in.
3. The brief is, currently, focused on a fashion-based outcome (a suggested target market/audience), which is something completely new to me, and would be a great challenge to work in a complete different design field.
4. Promoting their 'Imaginative colours' range- I am a huge fan of colour, colour theory and psychology, and feel as though I could use my understanding and strengths in this area to my best advantage.
5. Proposed suggestion of working towards an event/promotional design- something which I have little experience in, so would certainly be a good challenge in terms of my current knowledge and understanding of the design needs and requirements of this outcome.
PENGUIN DESIGN AWARD 2012: PUFFIN CHILDREN'S PRIZE (BROTHER'S GRIMM BOOK COVER)
1. Pretty much my PERFECT design brief! So suited to my tastes and aspirations for the industry.
2. Love literature, and the Grimm Brothers fairy tales collection is one of my favourite book(s) (series).
3. Penguin is one of the companies that I would LOVE to work for in the future, though are notoriously difficult to get a placement with. Designing with them in mind and to have a piece in my portfolio would be a great step towards generating this style of work and aimed towards Penguin's design needs.
4. As a brief directed at children, it will largely be an illustrative brief (how I interpret it at least!) to be visually communicative and engaging to this target market that I am keen to work with in particular upon graduating and in my professional practice.
5. Could work with some really interesting design outcomes combining both illustrative and typographic design.
//
ANALYSING BRIEFS
(Further evaluation for what I hope to get out of the briefs)
D&AD: LITTLE WHITE LIES
PERSONAL SKILLS I HOPE TO DEVELOP
2. Working with editorial design and layout with comfort and to a well-experimented and evaluated level.
3. Continuing to expand upon my research skills with publishing and editorial design as well as subject specific research (in this case, the film industry and the particular films which are specified by 'Little White Lies' for an illustrative cover subject).
4. Outsourcing inspiration and research- looking at magazines and journals, and not being solely reliant on internet sources.
5. Having confidence in my work and my style, and staying true to the design outcome that I want to produce, and not simply creating designs that I hope will please others.
PRACTICAL SKILLS I HOPE TO DEVELOP
2. Working with editorial design in context (expanding upon the brief introduction I had to it in the one week brief at the start of the Image module).
3. Continuing to expand upon my research skills with publishing and editorial design as well as subject specific research (in this case, the film industry and the particular films which are specified by 'Little White Lies' for an illustrative cover subject).
4. Outsourcing inspiration and research- looking at magazines and journals, and not being solely reliant on internet sources.
5. Documenting my illustrative design through on going sketchbook work, and generating ideas visually as opposed to just proposing them.
PROCESSES TO INVESTIGATE
2. Typographic design.
3. Various print methods- riso, digital, screen printing, etc.
4. Promotional design and various marketing campaigns.
5. Design for film (visual communication).
PRODUCTS TO PRODUCE
2. Poster series documenting various illustrative designs.
3. A motion graphic design advertising the magazine, using consistently styled illustrations.
4. Mailshot/print-based advertisement for the magazine.
5. Web banner for the website to advertise the designed issue of the magazine throughout Little White Lies's online/web presence.
CONTEXTS TO EXPLORE
2. Various printing processes (screen printing, digital printing, riso printing, etc).
3. Editorial Illustration (in balance with type and layout/publishing and editorial).
4. Minimal movie posters (combination of my design style and the outcomes expected from the brief).
5. Traditional and contemporary methods of illustrative design- both hand rendered and digitally produced.
ISTD: IT HAPPENED ON THIS DAY
PERSONAL SKILLS I HOPE TO DEVELOP
1. A better understanding of type and editorial design- certainly one of my weaker areas that would certainly benefit from more experience and practice (as well as creating a stronger, more balanced design portfolio).
2. More confidence with my type and editorial work, and a feeling that my strengths in both type and image can be equalled.
3. Increased understanding of the anatomy of type and how this is significant to both editorial design, and typographic design communication in general.
4. A clear knowledge of individual typography families, their origins and significance in the world of design.
5. The willingness to experiment with type and not necessarily feel constricted by my own personal tastes- but design for what the market, and what is most effective in terms of visual communication.
PRACTICAL SKILLS I HOPE TO DEVELOP
1. A better understanding of type and editorial design- certainly one of my weaker areas that would certainly benefit from more experience and practice (as well as creating a stronger, more balanced design portfolio).
2. A better understanding of the "rules" of type- what methods to apply, what to avoid, etc.
3. An increased level of knowledge about the history of type, and the significance it has when applying typographic knowledge and practice within my designs.
4. Increased understanding of the anatomy of type and how this is significant to both editorial design, and typographic design communication in general.
5. A clear knowledge of individual typography families, their origins and significance in the world of design.
PROCESSES TO INVESTIGATE
1. Typographic design (designing my own typeface, the anatomy of typography).
2. Editorial design and how to effectively work with, and break, the grid.
3. Print based typographic design.
4. Screen based typographic design.
5. Photographic design with type- effective means of visual communication, and the means by which it is most effective (in consideration for my subject matter/research).
PRODUCTS TO PRODUCE
1. Printed poster series- quotes from the day- information snapshots, images, etc.
2. Motion graphics design documenting events from this date, photographically, image driven, kinetic type.
3. Editorial design for a magazine- documenting not only what happened on the day, but perhaps the year? EXPAND THE OUTCOME POSSIBILITIES.
4. Kinetic typography and ways to produce this- Flash, After Effects, Cinema 4D? (What software could I learn, and how could I most effectively apply this?)
5. Typographic poster series- exploring hand rendered typographic design, as well as existing oft digital typographic file formats and existing font families.
CONTEXTS TO EXPLORE
1. Editorial design and layout in general.
2. Magazine layouts- both contemporary and traditional- look at a range of contexts for magazines, specifically Graphic Design orientated.
3. Journals and periodicals- see how information and research is published and reproduced in printed texts.
4. Motion graphic design- specifically kinetic type, see how this could influence my design outcome and way of presenting my researched materials.
5. Infographic design- researching how image driven designs can work in balance with typography to share and distribute information in a clear and effective way.
YCN: FEDRIGONI
1. An increased level of skill and crafting with paper craft designs- exploring different ways to style and manipulate paper for an improved quality and rendered design.
2. More experience within type and editorial design.
3. Increased knowledge of promotional marketing and advertising design.
4. An increased level of confidence in terms of my colour theory and psychology knowledge, and being able to effectively apply this to my design outcomes.
5. A better understanding and confidence within my general visual communication skills.
PRACTICAL SKILLS I HOPE TO DEVELOP
1. An increased level of professionalism in my paper crafting and cutting skills- perhaps being more reliant/focused on digital cutting such as laser cutting? (Generally more accurate and a much faster cutting process).
2. More experience within type and editorial design.
3. Increased knowledge of promotional marketing and advertising design.
4. A better understanding and confidence within my general visual communication skills.
5. A more defined design "style" and brand consistency that works across a wide range of design outcomes.
PROCESSES TO INVESTIGATE
1. Designing for exhibitions and gallery spaces- requirements/consumer needs.
2. Branding and identity design- how to effectively communicate the Fedrigoni Imaginative Colours range.
3. Promotional and retail design- how to actively visually communicate and engage consumers and stockists.
4. Design for the fashion industry and existing design work within this field.
5. Paper-based design, craft and working with three-dimensional designs (tactile work to photograph/document).
PRODUCTS TO PRODUCE
1. Exhibition design- information and wayfinding, signage, etc.
2. Paper- based stationary to advertise the event, mailshots, invites, etc, to inform and persuade guests to attend.
3. Gallery based "shop window" display to advertising the promotional event, and to encourage visitors to explore the exhibit, and, consequently, the Fedrigoni range.
4. Printed manual/guide of the Fedrigoni range- photographic/typographic/tactile?
5. Three-dimensional instillation art and how to most effectively document this- studio photography, etc.eb
CONTEXTS TO EXPLORE
1. Paper craft and paper cutting design.
2. Laser cutting, and digital cutting processes.
3. Printed media and marketing- the most effective means of visual communication and promotional of small-scale events (hoping to achieve a high impact!).
4. Instillation design in a Graphic Design context.
5. Gallery signage, wayfinding and infographic design.
PENGUIN DESIGN AWARD 2012: PUFFIN CHILDREN'S PRIZE (BROTHER'S GRIMM BOOK COVER)
1. An increased confidence in my abilities within illustrative design.
2. An increased confidence in my abilities within illustrative type design.
3. An increased confidence in my abilities within my editorial and layout design.
4. More focus and insight as to whether this is in fact the sector of the industry that I am most keen to work in, and discover more about.
5. An increased knowledge about the publishing industry, and my abilities to potentially work within it upon graduating from my degree.
PRACTICAL SKILLS I HOPE TO DEVELOP
1. An increased level of experimentation within my illustrative design practice- exploring new methods of design generation (and not being afraid of potentially getting things wrong!).
2. An increased level of research generation in a more condensed time frame- working towards generating quick response, yet extensive research so that I ensure I have enough time to dedicate and focus on the design process.
3. An increased level of experience and knowledge with typographic and editorial design.
4. My ability to create a strong brand and identity for design consistency and a promotional campaign for the retail items, in a variety of different environments (for both print and digital design).
5. More experience and physical design outcomes that experiment with paper craft designs- both hand-rendered and laser cut.
PROCESSES TO INVESTIGATE
1. Illustrative typography- generating designs as well as researching existing design examples.
2. Illustrative design for children.
3. Market research and analysis of my consumer market- appealing to the retail consumers (parents) as well as my focused target audience (children).
4. Paper craft, cutting, and laser cut design (that may well be appropriate to my current design considerations).
5. Editorial design- both typographically and illustratively balanced.
PRODUCTS TO PRODUCE
1. Book cover designs.
2. Illustrative designs within the book series.
3. Designing for eBooks- to be read online, iPads and Kindles (screen-based devices).
4. Printed promotional campaign advertising book series.
5. Digital branding and identity design for online retailer to purchase book series from, along with additional merchandise items.
CONTEXTS TO EXPLORE
1. Children's publishing and literature.
2. Editorial/layout design for children's literature.
3. Illustrative design and methods of reproduction.
4. The classic Grimm Brothers stories- research which are the most popular, and though I can propose that a full series of the 200+ books would be designed and printed, focus on a small, select series (12 books?) to be realistic in generating my designs, and the time in which I have to dedicate to them.
5. Promotional marketing for literature and effective means of communication with both the retail consumer (parents) and the target audience (children).
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