Throughout the summer I've been making notes about potential ideas for the development of the Level 06 negotiated briefs to write before returning to Uni and presenting my ideas to both tutors and the year group. Written below are my written notes and developments to deciding the direction of the briefs that I hope to develop, and will go on to research in depth, as well as write up the finalised briefs for, blogging on both my Design Practice and Design Context blogs.
NEGOTIATED BRIEFS
Choose, write and develop a series of ten diverse Level 06 briefs
*RESEARCH BRIEFS- Generating my own research/theory/content
*COMPETITION BRIEFS- Challenge unfamiliar processes
* SKILLS DRIVEN BRIEFS- Content is secondary to skills
* LIVE BRIEFS- Negotiate content
* LIVE BRIEFS- Negotiate content
* COLLABORATIVE BRIEFS- Develop work environment skills
INTERESTS/PRIORITIES
* BRANDING
* CREATIVE ARTS/DESIGN
* PERFORMING ARTS
* LITERATURE
* PRINT
* MUSIC
* WILDLIFE/NAUTURE
* END OF YEAR SHOW/LEEDS COLLEGE OF ART
* COLLABORATION/CLIENT WORK
* PUBLISHING/EDITORIAL
* RESEARCH
POTENTIAL PROJECTS
*JACQUES COSTEAU MUSUEM/RESEARCH RETROSPECTIVE
Not too keen on wayfinding aspect- perhaps a little too substantial for a single brief?
* URBAN BEEKEEPING
Personal interest, can incorporate knowledge and research from sustainability dissertation
* CORAL REEF RE-BUILDING PUBLICATION (MALDIVES)
Good potential for a lot of research, potentially FMP material?
* CHRIS LUK DFGA LCA BRANDING
Already planned and discussed
* NOTHERN BALLET PROMOTIONAL PUBLICATION
Existing branding very strong, perhaps an unnecessary brief?
* JAMES MAXWELL ARCHITECTURE BRANDING
Discussed and planned since 2011
* JESSIE LEONG PHOTOGRAPHY BRANDING
Working with Jessie in the past, good working relationship and lots of inspiration for ideas
* END OF YEAR SHOW PROMOTION/BRANDING
Challenging, but great rewards... collaborate!
* END OF YEAR DEGREE BOOK (SURFACE PATTERN/FASHION/PHOTOGRAPHY)
Surface pattern.. would be ideal, living with x4 Level 06 students- lots of insight and input, collaborate with Claudia Griffin (housemate, Graphic Design)
* LULU AND THE LENS PHOTOGRAPHY BRANDING
Discussed and worked for in the past, her portfolio suits my style and taste
* COMPETITION BRIEF (NATIONAL)
* TYPOGRAPHIC PUBLICATION
Perhaps combine this, and brief above, in one brief?
* LEEDS UNIVERSITY BALLET SOCIETY BRANDING AND PROMOTION
Suited for personal interests, good development, research and skills driven brief- Branding, Typography, Publishing, Photography: moving away from years of illustration to a more sophisticated and mature style of design and way of working
* ORANGE JUICE 'RIP IT UP' TOUR PROMOTION
Smaller, fun, personal, research- driven brief, 1980's music, Indie Rock influence- lots of potential for fun colour scheme, typography and photography
* BIRMINGHAM UNIVERSITY SMOOTHIE/FROZEN YOGHURT CAMPUS BRANDING/PROMOTION
Discussed potential live/client brief- possibly very large scale, not many details known at this point
//
SELECTED BRIEFS
For negotiation
URBAN BEEKEEPING
An urban beekeeping starter pack for nature- loving city dwellers. The pack includes essentials for your rooftop/garden bee farm as well as instruction pack and publication guide about the art and practice of urban beekeeping.
RESEARCH BRIEF// Branding, Packaging, Iconography, Typography, Photography, Publishing/Editorial
***
CHRIS LUK
Branding for the Leeds College of Art BA (Hons) DFGA (Animation) student which demonstrates and reflects his ambitions and influence upon the Animation industry upon graduation.
LIVE BRIEF// Branding, Publishing/Editorial, Typography, Photography
***
JAMES MAXWELL
Branding for a BA (Hons) Interior Architecture student at University (Cardiff), creating a range of materials to promote his practice in a variation of exhibition shows and to potential clients/Architecture practice as he seeks industry experience upon graduating.
LIVE BRIEF// Branding, Publishing/Editorial, Typography, Photography(?, Potentially)
***
JESSIE LEONG
Branding for a Leeds College of Art Level 05 BA (Hons) Photography student with a wonderfully creative eye and immense ambition for her future in the industry. Developing branding to promote her portfolio and develop contacts for potential industry experience.
LIVE BRIEF// Branding, Iconography, Typography, Publishing/Editorial
***
END OF YEAR SHOW 2013
Developing the promotional branding for Leeds College of Art's end of year show in a bold, memorable, high impact and considered design approach.
COLLABORATIVE/LIVE/COMPETITION BRIEF// Branding, Typography, Publishing/Editorial, Infographics/Wayfinding, Photography, Promotion
***
BA (HONS) SURFACE PATTERN AND TEXTILES PROSPECTUS 2013
Designing the prospectus publication for the Leeds College of Art BA (Hons) Surface Pattern and Textile degree course in an innovative, memorable publishing/editorial and branded style, whilst still remaining faithful to the aesthetic and tone of the degree and the work produced by the degree students of 2012/13.
COLLABORATIVE/LIVE/COMPETITION BRIEF// Branding, Typography, Publishing/Editorial, Photography
***
LULU & THE LENS PHOTOGRAPHY
Developing branding for the lifestyle and wedding photographer, Lulu Peddar (known by her professional name as 'Lulu and the Lens') to appeal to her existing client base and promote herself to new audiences.
LIVE BRIEF// Branding, Typography, Iconography, Publishing/Editorial
***
FABER & FABER TYPOGRAPHIC COVERS
Working to, and expanding upon the existing Faber & Faber competition brief, creating a series of typographic book covers, also looking at the retail environment in which they would be stocked and sold (as well as e-Book/Kindle editorial editions).
RESEARCH/COMPETITION BREIF// Branding, Retail, Typography, Publishing/Editorial
***
LEEDS UNIVERSITY BALLET SOCIETY
Promoting and branding the existing Leeds University Ballet Society. Promoting to students and existing society members as well as members of the public to encourage audiences to attend the society performances throughout the year.
LIVE BRIEF// Branding, Typography, Iconography (?), Photography, Promotion, Publishing/Editorial
***
ORANGE JUICE 'RIP IT UP' TOUR
Developing branding and promotional materials for a hypothetical tour of 1980's Glaswegian-based band, 'Orange Juice', as fronted by singer Edwyn Collins, who are perhaps best known for their track 'Rip it Up'. Creating a range of promotional branding and merchandise to aesthetically represent the sound and mood of the band.
RESEARCH/SKILLS- DRIVEN BRIEF// Branding, Typography, Photography, Promotion, Publishing/Editorial
***
