In preparation for the feedback crit for the Graze brief with our peers, I decided to gather a little bit of research to back up some of our reasonings and decision making (which I will go on to progress with over the next couple of days also).
Deciding to stick to an office environment for our main target audience and design focus (as specified in the brief) though changing our age range to the slightly more youthful 18-30, to fit in with the "young professional" target audience, who we believe would have the most disposable income, I went onto research how realistic this was. From the (very useful) link, as sourced above we found two facts:
"...Big bosses and chief executives saw 15% increase in their salaries in 2011, earning an average of £112,157"
6/10 of the highest paid professions in 2011 were employees who work in an office environment
although these high paying jobs would ordinarily be in quite senior positions (and potentially that would be evident in the average age of the employees of these professions) this is also an advantage as we could use these leading professions to act as a promotional tool for the working environment- to target at the bosses and "those with power" to buy the Graze boxes in bulk for business meeting, employee benefits etc to encourage wellbeing, job satisfaction, health and over all job satisfaction (with the added benefit of reduced costs for bulk-buying boxes).
We then presented our ideas to the two other groups (Luis and Sarah and Chloe and Claudia) and discussed our ideas. They went down well, and received some good ideas and feedback- as well as generating our own new ideas as we went through the process which was really helpful and useful. As a result, we went on to fill out the given feedback forms and action plan in response to this.
For next Tuesday's session, we have also been asked to produce x5 presentation boards to present once more about our design process, concept development and idea generation.
Charlie and I have decided to create/focus on these 5 subjects for our boards:
GRAZE SPECIFIC RESEARCH
DESIGN DIRECTION (CONTEXTUAL RESEARCH)
INITIAL DESIGN (WHAT IT IS...WHAT IT COULD BE)
We will go on to complete all of our research and process work for Monday (as specified on the action plan) so we can get them completed, printed and ready for Tuesday's workshop session with tutors Fred and John.