Design Practice III//Negotiated Briefs//Collective Briefs.

The finalised collection of my written initial ten briefs for Design Practice III, to review with tutors and discuss as I go on to Level 06 to develop both my personal and professional design portfolio.

For more evidence of contextual research, see my Design Context blog for more details and information about each individual brief.

Design Practice III//Negotiated Briefs//Honey Gift Set.

BRIEF IV// HONEY GIFT SET

The finalised initial brief for the Honey Gift Set packaging brief, proposed as one of my ten negotiated briefs. Working as a research and skills- driven brief to create a range of both printed/packaging outcomes for the and to help promote the endangered honeybees within the United Kingdom, more information and research can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//Brief Priorities.

After starting a series of extensive research, along with writing the briefs and rationales for each of the ten selected projects within Design Practice III, I have decided, once again, to write down the list of my re-prioritised projects, as a source to return to when selecting the final few. Written below, a brief summary of each of the briefs along with outcomes/skills involved with finalising the individual briefs.

More research and development can be found on my Design Context blog.

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PRIORITY OF BRIEFS

1. Honey Gift Set
Research-Skills Driven-Promotional-Brand-Editorial-Packaging

2. Leeds College of Art Graduate Degree Show 2013
Skills Driven-Promotional-Branding-Live-Collaborative-Competition

3. University of Leeds Ballet Society
Skills Driven-Live-Branding-Promotional

4. Lulu & the Lens Photography Branding
Skills Driven-Live-Branding-Promotional-Editorial

5. James Maxwell Architecture Branding
Skills Driven-Live-Branding-Promotional-Editorial

6. Leeds College of Art Printed Textiles & Surface Pattern Degree Prospectus 2013
Research-Skills Driven-Live-Collaborative-Editorial-Competition

7. Jessie Leong Photography Branding
Skills Driven-Live-Branding-Promotional-Editorial

8. Orange Juice Promotional Tour
Research-Skills Driven-Editorial-Promotional-Branding

9. Faber & Faber Typographic Cover Series
Research-Skills Driven-Editorial-Promotional-Retail-Branding

10. Chris Luk Animation Branding
Skills Driven-Live-Branding-Promotional-Editorial

Design Practice III//Negotiated Briefs//Urban Beekeeping.

Image Source

Throughout the past couple of days, working on Design Context research and putting together my initial briefs and rationales for my selected briefs for Design Practice III, I've faced a few difficulties with a few of my decisions, particularly with the chosen Urban Beekeeping brief.

Research more into the practice of Urban Beekeeping, I can foresee a lot of difficulties within the briefs, particularly the cost of starter kits, which I have proposed to brand (starting at around $250). Therefore, I have decided to alter the brief slightly, and propose a packaging brief for a selection of honey products and recipe book, with the profits to go towards a leading bee charity within the UK (yet to be selected).

Adding a little more variation to my briefs with a packaging design project, this will still allow me to work with branding, editorial and sustainable/ethical design, which is what I aspire to specialise in with my future design practice.

Really excited to start the brief as soon as possible, along with my written brief, rationale, and conceptual research development.

Design Practice III//Negotiated Briefs//Leeds College of Art Degree Show 2013 Brief.

BRIEF IX// LEEDS COLLEGE OF ART DEGREE SHOW 2013

The finalised initial brief for the Leeds College of Art Degree Show 2013 brand identity and promotion brief, proposed as one of my ten negotiated briefs. Working as a live, skills driven, collaborative (with Claudia Griffin) and competition brief to create a range of both print and digital design outcomes for the acclaimed end of year degree show, more information and research can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//Faber & Faber Typographic Cover Series Brief.

BRIEF V// FABER & FABER TYPOGRAPHIC COVER SERIES

The finalised initial brief for the Faber & Faber typographic cover series and promotion brief, proposed as one of my ten negotiated briefs. Working as a research and skills driven brief to create a range of both print and digital  design outcomes for the acclaimed publishing house's proposed typographic cover designs, more information and research can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//University of Leeds Ballet Society Brand Identity and Promotion Brief.

BRIEF VI// UNIVERSITY OF LEEDS BALLET SOCIETY 
IDENTITY AND PROMOTION BRIEF

The finalised initial brief for the University of Leeds Ballet Society brand identity and promotion brief, proposed as one of my ten negotiated briefs. Working as a live, skills driven brief to create a range of both print and digital branded design outcomes for the acclaimed society and performance groups, more information and research can be found on my Design Context blog.

Design Practice III/Negotiated Briefs//Orange Juice Promotional Tour Brief.

BRIEF II// ORANGE JUICE PROMOTIONAL TOUR

The finalised initial brief for the Orange Juice Promotional Tour 2013 brief, proposed as one of my ten negotiated briefs. Working as a research and skills driven brief to create a range of both print and digital promotional design outcomes for the hypothetical reunion tour of the 1980's indie-rock band. More information and research can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//Chris Luk Rationale.

RATIONALE VI// CHRIS LUK ANIMATION

The finalised initial rationale for the Chris Luk Animation brand and identity brief, proposed as one of my ten negotiated briefs. Working as a live, skills driven brief to create a range of both print and digital branded design outcomes for the Leeds College of Art student animator, more information and research can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//Chris Luk Brief.

BRIEF VI// CHRIS LUK ANIMATION

The finalised initial brief for the Chris Luk Animation brand and identity brief, proposed as one of my ten negotiated briefs. Working as a live, skills driven brief to create a range of both print and digital branded design outcomes for the Leeds College of Art student animator, more information and research can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//Lulu & the Lens Photography Brief.

BRIEF VII// LULU & THE LENS PHOTOGRAPHY

The finalised initial brief for the Lulu & the Lens Photography brand and identity brief, proposed as one of my ten negotiated briefs. Working as a live, skills driven brief to create a range of both print and digital branded design outcomes for the wedding and lifestyle photographer, more information and research can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//Brief VIII James Maxwell Architecture.

BRIEF VIII// JAMES MAXWELL ARCHITECTURE

The finalised initial brief for the James Maxwell Architecture brand and identity brief, proposed as one of my ten negotiated briefs. Working as a live, skills driven brief to create a range of both print and digital branded design outcomes for the Cardiff School of Art & Design BA (Hons) Interior Architecture third (final) year student, more information and research of which can be found on my Design Context blog.

Design Practice III//Negotiated Briefs//Jessie Leong Photography Brief.

BRIEF III// JESSIE LEONG PHOTOGRAPHY

The finalised initial brief for the Jessie Leong Photography brand and identity brief, proposed as one of my ten negotiated briefs. Working as a live, skills driven brief to create a range of both print and digital branded design outcomes for the Leeds College of Art BA (Hons) Photography second year student.

For more research development, see my Design Context blog.

Design Practice III//Negotiated Briefs//BA (Hons) Surface Pattern Degree Prospectus 2013 Brief.

BRIEF I//LEEDS COLLEGE OF ART BA (HONS) SURFACE PATTERN DEGREE PROSPECTUS 2013

The finalised initial brief for the Leeds College of Art BA (Hons) Surface Pattern degree prospectus 2013 brief, proposed as one of my ten negotiated briefs. Working in a live, collaborative brief with Claudia Griffin, Kirsty Alderson, and Kirsty Cave.

For more research development, see my Design Context blog.

Design Practice III//Negotiated Briefs//Order of Preference.

In light of the fact that when we return to Uni, we will be selecting a few briefs from our written ten (more information and research of which can be found on my Design Context blog, and my Design Practice blog for the written briefs in the next couple of weeks), and where I currently stand in terms of which briefs I feel would deliver the best results, maintain interest, and have a good amount of variation within my portfolio.

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BRIEFS

1. Orange Juice 'Rip it Up' reunion tour 2013
Create branded promotional material for the hypothetical Orange Juice 'Rip it Up' 2013 reunion tour, utilising both printed and digital media to advertise the event, create a booking system for tickets, and to create printed memorabilia for the gig venues.

2. Urban beekeeping starter kit
Design a range of informative and practical branded materials for an urban beekeeping starter kit, working alongside beekeeping charities to promote the practice of beekeeping with an insightful and useful publication and range of tools.

3. BA (Hons) Surface Pattern & Textiles Degree Show Prospectus Book
Design the end of year degree show book in a collaborative competition brief to visually communicate the diversity among the design practice of the course is a professionally and high-end design.

4. Jessie Leong Photography Branding
Design a distinctive brand identity through both print and digital media to visually communicate the portfolio of student photographer, Jessie Leong, and to effectively advertise and promote her work for future University projects and potential client work.

5. James Maxwell Architectural Design Branding
Create a range of print and digital media to showcase the work of Interior Architecture student, James Maxwell for both future graduate shows and placement/employer communication in a high-end, professional and visually representative, consistent brand style.

6. Leeds College of Art Degree Show Branding
In a collaborative, competition brief, design the proposed branding for the Leeds College of Art University degree show to be used in a range of scales and formats in both print and digital media, as well as creating wayfinding and signage design for the degree show itself.

7. Lulu & the Lens Photography Branding
Create a consistent and diverse range of print and digital media to promote the photographic portfolio of Lulu Peddar, known as Lulu & the Lens to create a wider awareness and fan base for her work, as well as for future client employment potential.

8. Leeds University Student Union Ballet Society Branding
Design a range of printed and digital media to promote the Leeds University Ballet Society to members of the University as well as the public for performances throughout the year as held by the varying ability groups within the society, including promotional design, as well as branded clothing and prospectuses for the group.

9. Chris Luk Animation Branding
Design a range of both printed and digital design media to promote the design practice of student Animator, Chris Luk, and to effectively communicate his unique and professional- standard portfolio to a range of potential clients as well as future placements/employers throughout the UK and abroad.

10. Faber & Faber Typographic Book Cover Series Design(s)
Design a range of typographically- inspired book covers for the Faber & Faber film series books, including designing a consistent retail environment in which the books are sold, as well as promotional materials in both print and digital formats.

Design Practice III//Negotiated Briefs//Brief Planning.

Throughout the summer I've been making notes about potential ideas for the development of the Level 06 negotiated briefs to write before returning to Uni and presenting my ideas to both tutors and the year group. Written below are my written notes and developments to deciding the direction of the briefs that I hope to develop, and will go on to research in depth, as well as write up the finalised briefs for, blogging on both my Design Practice and Design Context blogs.

NEGOTIATED BRIEFS

Choose, write and develop a series of ten diverse Level 06 briefs

*RESEARCH BRIEFS- Generating my own research/theory/content

*COMPETITION BRIEFS- Challenge unfamiliar processes

* SKILLS DRIVEN BRIEFS- Content is secondary to skills
* LIVE BRIEFS- Negotiate content

* COLLABORATIVE BRIEFS- Develop work environment skills

INTERESTS/PRIORITIES

* BRANDING

* CREATIVE ARTS/DESIGN

* PERFORMING ARTS

* LITERATURE

* PRINT

* MUSIC

* WILDLIFE/NAUTURE

* END OF YEAR SHOW/LEEDS COLLEGE OF ART

* COLLABORATION/CLIENT WORK

* PUBLISHING/EDITORIAL

* RESEARCH

POTENTIAL PROJECTS

*JACQUES COSTEAU MUSUEM/RESEARCH RETROSPECTIVE

Not too keen on wayfinding aspect- perhaps a little too substantial for a single brief?

* URBAN BEEKEEPING

Personal interest, can incorporate knowledge and research from sustainability dissertation

* CORAL REEF RE-BUILDING PUBLICATION (MALDIVES)

Good potential for a lot of research, potentially FMP material?

* CHRIS LUK DFGA LCA BRANDING

Already planned and discussed

* NOTHERN BALLET PROMOTIONAL PUBLICATION

Existing branding very strong, perhaps an unnecessary brief?

* JAMES MAXWELL ARCHITECTURE BRANDING

Discussed and planned since 2011

* JESSIE LEONG PHOTOGRAPHY BRANDING

Working with Jessie in the past, good working relationship and lots of inspiration for ideas

* END OF YEAR SHOW PROMOTION/BRANDING

Challenging, but great rewards... collaborate!

* END OF YEAR DEGREE BOOK (SURFACE PATTERN/FASHION/PHOTOGRAPHY)

Surface pattern.. would be ideal, living with x4 Level 06 students- lots of insight and input, collaborate with Claudia Griffin (housemate, Graphic Design)

* LULU AND THE LENS PHOTOGRAPHY BRANDING

Discussed and worked for in the past, her portfolio suits my style and taste

* COMPETITION BRIEF (NATIONAL)

* TYPOGRAPHIC PUBLICATION

Perhaps combine this, and brief above, in one brief?

* LEEDS UNIVERSITY BALLET SOCIETY BRANDING AND PROMOTION

Suited for personal interests, good development, research and skills driven brief- Branding, Typography, Publishing, Photography: moving away from years of illustration to a more sophisticated and mature style of design and way of working

* ORANGE JUICE 'RIP IT UP' TOUR PROMOTION

Smaller, fun, personal, research- driven brief, 1980's music, Indie Rock influence- lots of potential for fun colour scheme, typography and photography

* BIRMINGHAM UNIVERSITY SMOOTHIE/FROZEN YOGHURT CAMPUS BRANDING/PROMOTION

Discussed potential live/client brief- possibly very large scale, not many details known at this point

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SELECTED BRIEFS

For negotiation 

URBAN BEEKEEPING

An urban beekeeping starter pack for nature- loving city dwellers. The pack includes essentials for your rooftop/garden bee farm as well as instruction pack and publication guide about the art and practice of urban beekeeping.

RESEARCH BRIEF// Branding, Packaging, Iconography, Typography, Photography, Publishing/Editorial

***

CHRIS LUK

Branding for the Leeds College of Art BA (Hons) DFGA (Animation) student which demonstrates and reflects his ambitions and influence upon the Animation industry upon graduation.

LIVE BRIEF// Branding, Publishing/Editorial, Typography, Photography

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JAMES MAXWELL

Branding for a BA (Hons) Interior Architecture student at University (Cardiff), creating a range of materials to promote his practice in a variation of exhibition shows and to potential clients/Architecture practice as he seeks industry experience upon graduating.

LIVE BRIEF// Branding, Publishing/Editorial, Typography, Photography(?, Potentially)

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JESSIE LEONG

Branding for a Leeds College of Art Level 05 BA (Hons) Photography student with a wonderfully creative eye and immense ambition for her future in the industry. Developing branding to promote her portfolio and develop contacts for potential industry experience.

LIVE BRIEF// Branding, Iconography, Typography, Publishing/Editorial

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END OF YEAR SHOW 2013

Developing the promotional branding for Leeds College of Art's end of year show in a bold, memorable, high impact and considered design approach.

COLLABORATIVE/LIVE/COMPETITION BRIEF// Branding, Typography, Publishing/Editorial, Infographics/Wayfinding, Photography, Promotion

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BA (HONS) SURFACE PATTERN AND TEXTILES PROSPECTUS 2013

Designing the prospectus publication for the Leeds College of Art BA (Hons) Surface Pattern and Textile degree course in an innovative, memorable publishing/editorial and branded style, whilst still remaining faithful to the aesthetic and tone of the degree and the work produced by the degree students of 2012/13.

COLLABORATIVE/LIVE/COMPETITION BRIEF// Branding, Typography, Publishing/Editorial, Photography

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LULU & THE LENS PHOTOGRAPHY

Developing branding for the lifestyle and wedding photographer, Lulu Peddar (known by her professional name as 'Lulu and the Lens') to appeal to her existing client base and promote herself to new audiences.

LIVE BRIEF// Branding, Typography, Iconography, Publishing/Editorial

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FABER & FABER TYPOGRAPHIC COVERS

Working to, and expanding upon the existing Faber & Faber competition brief, creating a series of typographic book covers, also looking at the retail environment in which they would be stocked and sold (as well as e-Book/Kindle editorial editions).

RESEARCH/COMPETITION BREIF// Branding, Retail, Typography, Publishing/Editorial

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LEEDS UNIVERSITY BALLET SOCIETY

Promoting and branding the existing Leeds University Ballet Society. Promoting to students and existing society members as well as members of the public to encourage audiences to attend the society performances throughout the year.

LIVE BRIEF// Branding, Typography, Iconography (?), Photography, Promotion, Publishing/Editorial

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ORANGE JUICE 'RIP IT UP' TOUR

Developing branding and promotional materials for a hypothetical tour of 1980's Glaswegian-based band, 'Orange Juice', as fronted by singer Edwyn Collins, who are perhaps best known for their track 'Rip it Up'. Creating a range of promotional branding and merchandise to aesthetically represent the sound and mood of the band.

RESEARCH/SKILLS- DRIVEN BRIEF// Branding, Typography, Photography, Promotion, Publishing/Editorial

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Design Practice III//Chris Luk//Initial Meetings.

MEETING WITH CHRIS LUK
DFGA LCA Student, Branding Brief 2012/13

Over the past couple of weeks, I've been lucky enough to have two meetings with Digital Film, Games and Animation Leeds College of Art student, and friend, Chris Luk, to discuss working together, as one of my briefs for third year, to develop his personal branding as he goes into the final third year of his degree, hoping to benefit portfolios for the both of us. Written below are a selection of notes, and links to resources discussed with Chris.

ABOUT CHRIS

- 2nd/3rd year DFGA student

- Specialises in Animation

- EXTREME NEED for branding (Portfolio and Work Placements)

INTERESTS

- Studio Ghibli (My Neighbour Totoro)

- FOOD (Everything)

- Biros

- Blue

- Anime

- Disney

- California

- Film

- Pixar

- Canada

- Pandas

- Eggs

EXISTING BRANDING

- Origami crane business card

- CLUK animation

- Past Portfolio design

PRODUCTS TO DESIGN

- Website/Cargo/Domain/Name (One.com, 1-2-3 Reg)

GOT

- Twitter

- Linked In

TO DO

- Behance

- Twitter 

(Make logos/icons)

PRODUCTS/DESIGN (Chris' style of design)

- Character design animation

- Hand rendered/drawn

- Playful

- Traditional

- Principled

- Handmade

- Abilities in both hand rendered, detailed images and simple, minimalistic, fun designs

PRODUCTS TO MAKE

- Custom typeface (Bold, Medium, Light, Italic)

- Business cards

- Letterheads

- Notes

- Invoices

- Stickers

- Envelopes

- Portfolio (printed/online)

- Web presence (Website, Social Media, Portfolio Sites)

- CV

NOTES

- CLUK animations (can brainstorm, freelance, JUST CHRIS)

INFLUENCES/PREFERENCES

- Shark Pig (Film, Wedding)

- Bird Box Studio (CHECK OUT)

- Vimeo and Twitter links (Chris')

- Typefaces (No weight preference, rounded, modern, contemporary)

- RGB (RED, GREEN, BLUE, DFGA colour scheme)

- Thought of You (Ryan Woodward)

PEOPLE CHRIS LIKES

- Joanna Quinn (Charmin Bear)

- Chris Chau... Look on Twitter

- ADVENTURE TIME

- Simple, playful, clean

LINKS

I LOVE EGG (Korean Version)

Egg animation, too cute for words

LINKS FOR ME

Moo

Moo printing, business cards and postcards

Blurb

Blurb, printing for portfolio, various sizes, shapes, bindings, page numbers, etc

Bueno the bear

Bueno the bear, animation

Animation Boards

Animation board, distinctive animation reference/symbol, etc

Bird Box Studio

Bird Box Studio, animation

Chris Luk Twitter

Chris Luk Twitter account

Chris Luk Vimeo Showreel

Chris Luk vimeo showreel

BRIEF IDEAS

- Japanese stab binding (reflecting of Eastern heritage)

- Screw binding (reflective of drawing board), experiment with stocks- trace paper, light gsm, etc.