In our group, we discussed our individual work, and how we could group all of the elements together to summarise our work- all of which were based on culture and community within the city.
Ideas we came up with were:
*Leeds: The Heart of the North*
*Leeds: The Home of the North*
*What makes Leeds such a vibrant and enjoyable place to live?*
We decided upon the latter, as posing a question would automatically help us in approaching people during market research, aswell as keeping the topic very open to opinions, with so many different aspects of Leeds to highlight and discuss- whilst this could be a negative thing, not being specific to a particular social event or leisure, we felt really positive about the range of opinions and areas of study this would provide us with.
*How do we convince/persuade people to come/live in Leeds?*
*Research gathered- primary and secondary source photographs, facts, opinions, statistics.
We Intend to:
*Gather market research: questionnaires, interactions with businesses/pedestrians/residents of Leeds
*Send mailshots to appropriate companies/persons
*Create a stopmotion film (with accompanying music) to promote the people of Leeds and why they love to live here.
*Mock-up website design, promoting what Leeds has to offer from all perspectives.
*Active blog, allowing people to know all the latest news and events in Leeds- allowing people to comment about what the think of events, hotspots in Leeds.
*Twitter account, keeping people informed.
*Flyers/Lealets aimed at UCAS fairs for sixth form/college students.