further design ideas.

Today, within our groups, we finalised design ideas for this week-long project, and organised our presentations for our one o' clock deadline.

The image above shows our presentation board, with a collection of our illustrative drafts and designs from our initial stages of design development.

I feel really lucky to have been part of a group where our graphic and illustrative style and preferences really have very little difference, and people actually commented how surprised they were to find out that the designs on the presentation board were actually a collection from various people! I think this really reflects our strengths as a team, and how well we communicated with one another to make a consistency within our designs.

The design above was created by group member, Will Cotterill, along with our approval.

We decided to make a brand for our bag collection to add to the consistency and proffessionalism of the project as we pitched our graphic solution to the group and course tutors.

"In the Bag" seemed like the obvious solution- in both a literal and metaphorical sense. "In the Bag" in the sense that the products that we aim to produce are presented "in the bag", and "in the bag" also, metaphorically means "success", "completition", "well done". We encorporated the telephone illustration and telephone wire typography to represent communication (between students and their "lives back home"), and therefore, we wanted this logo, and our brand to stand for "successful communications", and we really hope that that is what we have achieved.