Design Production for Digital//Silent Movie//Feedback Session.

This morning we were assigned to small groups of nine, to once again be broken down into pairs to work together in giving feedback and discussing our ideas for the key frame and sequence development of our motion graphic designs (which I posted to my blog yesterday evening).

Working with Lewis, we look at one another's work, what was working well in terms of visual communication, and what could be improved. These are the comments for the particular sequences (see yesterday's post for 
further reference).

KEY SEQUENCE 1


Like the colours- clearly detailed, precise times and annotation.
Perhaps make the 'o' roll across the top of the frame (like a helium balloon on a ceiling?)- avoids leaving 'fl at' in the frame- could be confusing.


KEY SEQUENCE 2

Good use of black and yellow- high impact, fun. Good typeface (slinky brand logo typeface)- heavy stroke weight allows for a great deal of manipulation and editing possibilities.
Perhaps double the stretching motion? Add more visual interest.

KEY SEQUENCE 3

Good use of colour- mid blue and bright white would work well together. 
Simple and effective- good direction, annotation and consideration for time.

KEY SEQUENCE 4

Good- be careful about what is viewed on screen- avoid having 'retch' shown at any time... not good.

KEY SEQUENCE 5 

Good use of selected stretching for the ascenders- makes the sequence less obvious as a whole. Good (getting anal now!) consideration for time in the sequence- keep it up!

NOTES FOR SELF:

Happy with the yellow and black colour for stretch- but perhaps try out pink and cream/white too? For bubblegum- but try to avoid being visually confusing- this could convey a pop or burst? Or blow? 

Really happy with feedback today- the ideas communicated well, and were simple without being boring. Also, tutor Lorraine seemed happy with my development and consideration for finer details, so I will do my best to maintain this throughout the rest of the design production for digital module. 

OTHER NOTES/QUESTIONS FROM THE SESSION 
(from a question and answer session, prompted by tutor Lorraine) 

- PAL = PHASE ALTERNATING LINE
- US has 29.97 FPS as opposed to UK PAL 25 FPS due to the digital/screen frequency of the US- 60 Hz as oppossed to the UK 50 Hz (60Hz = 60 half frames = 30 FPS). When colour TV was introduced, to fit the colour space, a frame was dropped every 10 seconds.
- DoF (Depth of Field) button is available on camera tools option. 
- True 3D/2.5D (cube in timeline)
- The sequence limit is only limited by the hard drive size- though the original CS3 limit was twenty-four hours.
- Give yourself a week more than you need for your designs- BE PREPARED!
- Sources to look at for simple (yet effective) use of After Effects:
* Desperate Housewives intro
* Lemony Snicket film intro