MEETING WITH CHRIS LUK
DFGA LCA Student, Branding Brief 2012/13
Over the past couple of weeks, I've been lucky enough to have two meetings with Digital Film, Games and Animation Leeds College of Art student, and friend, Chris Luk, to discuss working together, as one of my briefs for third year, to develop his personal branding as he goes into the final third year of his degree, hoping to benefit portfolios for the both of us. Written below are a selection of notes, and links to resources discussed with Chris.
ABOUT CHRIS
- 2nd/3rd year DFGA student
- Specialises in Animation
- EXTREME NEED for branding (Portfolio and Work Placements)
INTERESTS
- Studio Ghibli (My Neighbour Totoro)
- FOOD (Everything)
- Biros
- Blue
- Anime
- Disney
- California
- Film
- Pixar
- Canada
- Pandas
- Eggs
EXISTING BRANDING
- Origami crane business card
- CLUK animation
- Past Portfolio design
PRODUCTS TO DESIGN
- Website/Cargo/Domain/Name (One.com, 1-2-3 Reg)
GOT
- Twitter
- Linked In
TO DO
- Behance
- Twitter
(Make logos/icons)
PRODUCTS/DESIGN (Chris' style of design)
- Character design animation
- Hand rendered/drawn
- Playful
- Traditional
- Principled
- Handmade
- Abilities in both hand rendered, detailed images and simple, minimalistic, fun designs
PRODUCTS TO MAKE
- Custom typeface (Bold, Medium, Light, Italic)
- Business cards
- Letterheads
- Notes
- Invoices
- Stickers
- Envelopes
- Portfolio (printed/online)
- Web presence (Website, Social Media, Portfolio Sites)
- CV
NOTES
- CLUK animations (can brainstorm, freelance, JUST CHRIS)
INFLUENCES/PREFERENCES
- Shark Pig (Film, Wedding)
- Bird Box Studio (CHECK OUT)
- Vimeo and Twitter links (Chris')
- Typefaces (No weight preference, rounded, modern, contemporary)
- RGB (RED, GREEN, BLUE, DFGA colour scheme)
- Thought of You (Ryan Woodward)
PEOPLE CHRIS LIKES
- Joanna Quinn (Charmin Bear)
- Chris Chau... Look on Twitter
- ADVENTURE TIME
- Simple, playful, clean
LINKS
Egg animation, too cute for words
LINKS FOR ME
Moo printing, business cards and postcards
Blurb, printing for portfolio, various sizes, shapes, bindings, page numbers, etc
Bueno the bear, animation
Animation board, distinctive animation reference/symbol, etc
Bird Box Studio, animation
Chris Luk Twitter account
Chris Luk vimeo showreel
BRIEF IDEAS
- Japanese stab binding (reflecting of Eastern heritage)
- Screw binding (reflective of drawing board), experiment with stocks- trace paper, light gsm, etc.
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