Design Practice III//LUU Ballet Society Feedback.

A little belated in terms of submission to the module, but really delighted to have received some short and very sweet feedback from the Leeds University Ballet Society in regards to the work put together and proposed for their branded stationary (along with the hoodies which were ordered and have now been distributed).

Very happy indeed.

Design Practice III//Re-Written, Finalised Briefs.

My finalised re-written briefs for the four significant and one additional brief put together for the OUGD301 Design Practice III module, including briefs written for:

Jessie Leong Photography

UK Greetings / YCN 2013

Leeds University Union Ballet Society

James Maxwell Architectural Design

+ Leeds College of Art Christmas Card 2012

Design Practice III//Bibliography.

My completed bibliography submission form for the OUGD301 Design Practice III module.

Ideally, throughout the module I would have kept a continuous written list of all of my sources to help ease the writing up process, (something which I will ensure I do during the final major project module) so, as a result, not ALL of my sources are listed, but perhaps the most significant ones. All other sources can be found on my Design Context blog, here.

Design Practice III//Brief Submission to YCN.

Officially submitted to the YCN UK Greetings Awards 2012/13, hooray!

Looking forward to submitting to at least one more of the briefs before the March deadline throughout my FMP module.

Design Practice III//YCN Boards Edited For Submission.

Edited submission boards (with the edition of a quick submission page) ready to be sent along and submitted to the YCN UK Greetings brief Student Awards 2012/13.

Generally speaking, I'm pretty pleased with the outcomes and believe they have been well documented, and have been fortunate enough to gain some really positive feedback from friends and my peer group, so fingers crossed for the results from YCN in the New Year!

Design Practice III//Module Submission Form.

The finalised written document for the module submission form, to hand in tomorrow with the body of work presented in wallets and branded folder, with an overview of my briefs and outcomes, as well as a rationale for a brief summary and overview of the work executed throughout the OUGD301 Design Practice III module.

Design Practice III//OUGD301 Evaluation.

The finalised written evaluation for the OUGD301 Design Practice III module, in which I have evaluated my progress throughout the module, my design processes and outcomes, as well as my particular strengths and weaknesses, with elements to improve upon for the next (and final!) module... the final major project.

Design Practice III//Brief Five: Leeds College of Art Christmas Card 2012 Submission Boards.

The finalised submission for the additional, two-day brief for the live competition Leeds College of Art Christmas Card 2012 design, as viewed and judged by marketing (results of the contest are yet to be published).

Again, overall I'm quite happy with the design outcomes of the project, particularly considering the turnaround times, however, I wish that I could have produced a high enough quality print and photographic image to feel happy to represent it on my boards as opposed to a vector-based design, which would have ensured more consistency across my boards, as well as being able to apply it directly to my personal and professional design portfolio.

Design Practice III//Brief Four: James Maxwell Architectural Design Submission Boards.

The finalised design/submission boards for the James Maxwell Architectural Design brief.

Again, like the Leeds University Union Ballet Society brief, I'm a little disappointed with the outcome of both the products and the boards (in regards to the photography), as, by comparison,  I feel that they look particularly rushed and not to the standard I was hoping to achieve- particularly considering that in the Architecture range none of the single-shot photos were of good enough quality, so had to use a group shot again. Hopefully this won't effect the outcome in regards to professionalism/marking of the brief too greatly, and hopefully the concepts and design outcomes can still be successfully conveyed.

Design Practice III//Brief Three: Leeds University Union Ballet Society Submission Boards.

Final boards for submission for the Leeds University Ballet Society brief, developing both the printed stationary range for networking, communication and brand and product outcome professionalism, as well as designing the branded hoodies for existing members of the society.

Overall, I had quite a lot of difficulties with the photo editing, as the pictures were very over-exposed I had to edit out a lot of vignette, and was purely a technical error on my point (but I've definitely learnt from this now). As a result, I couldn't avoid having a real mix of colours on my design boards, so the brand spot colour isn't very distinct, and will, therefore, go on to add artwork files for my CD/module submission.

Design Practice III//Brief One: Jessie Leong Photography Submission Boards.

The final boards (now printed and presented in A2 wallets) for module submission for the Jessie Leong Photography branding brief, with an overview of work, concept and deliverables produced throughout the duration of the collaborative brief along with potential design development and working towards a focus on digital design together in the New Year.

On the whole, I'm pretty pleased with the outcomes of this brief. I feel that I've been given some great and really supportive feedback from both Jessie and my peers, and believe that the product outcome range is extensive and well considered, and hope that the presentation and delivery on the boards does the project and the time exude on it, fair justice.

Design Practice III//Brief Two: UK Greetings / YCN 2013 Submission Boards.

The finalised module submission boards for the UK Greetings / YCN 2013 brief, in which I created my own brand of greetings card and range of gift products to accompany them.

In terms of the scope of my briefs for the module submission, strangely, considering the short time frame and quick development of the brief, this is probably the one I am most proud of, as I took a step out of my comfort zone to work on packaging design (albeit simple packaging) and a really quick turnaround with production values that have impressed others during crits.

Doing a quick competition brief like this one with successful results has definitely given me a confidence boost in regards to what I can achieve, and hope that I can carry this on through to FMP and later on in my personal and professional design practice and career.

Design Practice III//Tuesday Boards To Print.

Jumping over the penultimate submission hurdle with printing the final batch of boards for submission today, having only just finished them this morning, cutting it very fine to the line, as I was particularly picky over my photo editing, and, still, unfortunately, haven't quite met the standard that I would ordinarily hope for with my design outcomes and presentation.

Still, very happy it's done and feeling a little relieved that all have managed to get printed. For FMP I will DEFINITELY design and print my boards as I go along, focusing primarily on one brief at a time to ensure that I achieve the best designs possible, and something that I am really proud to present in my design portfolio.

Design Practice III//Contacting Carys Re Touchline Facebook.

Sending over the work for the ballet society submission boards to Carys today, hopefully to generate some feedback on the brief, and, if not, then just to be able to give her the opportunity to see the work I've done for the module, and potentially open the doors to work together in the future, potentially working on the digital design outcomes (website, online shop, social networking media adaptions, etc.) that we had previously discussed, but, unfortunately, due to time constraints, I simply didn't have the time to complete.

Design Practice III//Touchline Blogging Ballet Society..

Yesterday I got an email from Jamie at Touchline, the embroiders that the Ballet Society and I worked with to produce the hoodies, letting me know that the picture had been shared on their Facebook page. Really happy that the work is out there and being seen, and that the company are as happy with the design as both Carys and I are.

Design Practice III//Adjustment Levels Editing.

Something thats proved a little frustrating so close to deadline, which I didn't account for was the amount of photo editing it would take for my photographs to reach a standard that I felt particularly happy with, despite being, as previously stated, an absolutely (OTT) perfectionist in regards to my presentation of my design work, and, in particular, products.

With this self-diagnosed perfectionist issue, it probably wasn't the best idea to shoot my work on a white paper roll backdrop, which resulted in a low of shadow and some over-exposure, thankfully a lot of which could be edited through the soft box lighting, and then adjustment and contrast layers in post-production.

In the future I will definitely look into working with a photographer, or seeking help from someone that specialises in product shoots, as it is such a complex and changeable process, and it would be great to get some images that I'm really proud of in my design portfolio, not ones that sadly "will do" for the meantime and the module submission.

Design Practice III//Leeds College of Art Christmas Card Vector Design Boards.

Throughout my design and module submission boards, I was particularly hoping to ensure that all of my work was well-produced and photographed in respect for future additions to my design portfolio upon graduation and seeking more industry experience, so, unfortunately, I was quite disappointed when the images for the Leeds College of Art Christmas Card 2012 live brief (my additional brief in the series) didn't come out as effectively as I would have liked- the colour looking a little dull and washed out, being over-exposed, and not having enough turn around time to have got the cards professionally printed.

Despite this set back, I have gone on to produce simple vector-based designs from the original concept boards submitted to marketing at the time of the brief release, and hope to get the card professionally made and produced at a later date to re-photograph, as I feel, for it's short turnaround time, it was a successful and considered design concept.

Design Practice III//LUU Ballet Society Twitter Page.

With consideration for the ever-impending deadline and module submission, unfortunately, I've had to cut back on some of the outcomes I was hoping to produce.

This evening I started work on developing the Leeds University Union Ballet Society Twitter and Big Cartel pages, to help promote the society, as well as easing communications and networks with it's existing members.

However, due to technical faults the process was taking extra-ordinarily long, and at this point, it's something I just can't prioritise with as (some) submission boards are yet to be designed and printed, briefs re-written, etc, although it's something I will certainly consider extending upon, and perhaps pursuing outside of the module submission and into the New Year.

This has lead on to a change in my submission boards, reducing the original four boards for the brief down to three, having removing the digital design board within the series.

Design Practice III//Jessie Leong Photography Mock Up/Design Developments.

Unfortunately, due to obvious time constraints (with the module submission around thirty hours away!) I haven't been able to develop the jessieleong.com website for the Jessie Leong Photography brief to the extent that I originally hoped and intended for. 

For the sake of module boards for submission, I have generated some quick mock up designs for the web proposal, following the same suit as the printed portfolio with the black and white title page, with full colour, rich images as the drop down menus and projects are selected, something which I have discussed and planned with Jessie in the past.

With both a Twitter and Facebook account prepared for Jessie this module (though not documented on the board for professionalism reasons, more than anything- in both business and aesthetics), hopefully this will be enough to tide her over until we can work together again for the FMP module.

Design Practice III//Brand Preparation For Submission.

Adding the small, yet significant details to the module submission, tomorrow I'm preparing stickers, a wallet spine sleeve and simple CD cover which meet to the designs of my current branding, which is something I hope to explore and apply more throughout the New Year.

Keeping the designs simple, yet hopefully effective (like my design boards themselves) with a  hint of playfulness in the reversed type of the CD cover double sided print design.