No News Is Good News: Message & Delivery.

The Brief

You have developed a message/opinion in response to the previous brief.

Produce a mail shot that distributes, disseminates and reinforces your message to an appropriate list of recipients.

Your resolution should fit within the envelope provided (you can remake, modify, or reproduce the envelope in any other media but the dimensions must remain the same.) and be accompanied by a visually appropriate mailing list. You should consider the relationship between the outside/inside of the envelope and it's contents.

Tone of voice

The tone of voice should be appropriate to your message, the context in which it is intended to be read and the audience to whom your work will be delivered.

Deliverables

10 editions of your resolution

(1 to be sent via post as directed)

1x graphically/visually appropriate mailing list.

Appropriate design sheets, notebooks, and research. 

Considerations

What do you want to say and how do you want to say it? What language would be appropriate?

What visual language exists then relate to your message and how can you use them?

Is the content communicated primarily through type or image? If it is both, what is the relationship between the two?

What does the mail shot aim to achieve? Does it direct you to a website, encourage you to attend an event? Is it interactive, or self contained?

A limited colour palette (no more than two colours) will allow for the reproduction of your designs across a range of media.

Mandatory Requirements

Your designs should be for 2 colour (plus stock).

Print delivery.

Your resolution must be able to be delivered by post. One of your resolutions must be mailed to the address given: 

BA (Hons) Graphic Design

Leeds College of Art

Bleinheim Walk

Leeds

LS2 9AQ

Studio Deadline

Progress Crit

Friday 12th November

Studio Brief Deadline

Friday 19th November

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Points to consider:

-Define a specific audience

-The style of my mail shot- keep consistent with the last project? Perhaps paper-craft inspired? An origami fold?

-The tone of voice must be appropriate to my audience.

-Consider whom I am sending this to- mailing list.