From various feedback and critqiue sessions, I really want to focus in on the key points as to whom my product is marketed to- the people whom I hope would not only enjoy the product as a stand-alone piece, but those who would interact with it, and utilise it to it's full potential.
So far, I have come up with these key points..
*my guide swatch book "know before you grow" is designed, in particular for young men, past the difficult stages of teenage facial hair growth who want to bring a bit more variation into the mix- potentially fashion forward "trendy" men- early 20's.
*poster design suited for a babershop- almost like a woman would have a magazine in a hair salon, this will get men a chance to ponder over the style of moustache they would like fashioned- with some technical, and other styles far more humourous and playful- with 100 different styles, there will be one to suit every personality and facial structure.
*sticker sets- an ironic "gift" to men after they have their moustaches styled in such a way as dispalyed on the poster- almost like getting a sticker at the dentist for "being a brave boy" etc... a small sense of pride at joining such an elite and esteemed club!
*booklet/pamphlets designed for at-home use- to sit in on top of the bathroom cabinet by the razor for a go-to guide for experimental shaving on a whim.
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