My first draft and proposed brief for the self initiated Design Practice II, Product/Range/Distribution brief. Working towards generating a new, branded range of Grimms Fairy Tales books which appeal to both my target audience of 5-11 year old, as well as the retail consumer, their parents- working on both a print based and screen-based design outcome, such as eBooks- iPads, Kindles, and so on.
I will also aim to create a promotional range of designs to advertise the book range including outdoor advertising, web banners, stationary mailshots, and so on.
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