The first workshop task session delivered today by tutor Fred Bates, evaluating the existing competition briefs online, to develop and create our own design briefs for completion by the end of the module. Using our responses to these questions and tasks to develop our understanding and removing restraints that they may currently hold.
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BRIEFS I HAVE CHOSEN TO WORK WITH
(Selected four of the original five chosen)
D&AD: LITTLE WHITE LIES
ISTD: IT HAPPENED ON THIS DAY
YCN: FEDRIGONI
PENGUIN DESIGN AWARD 2012: PUFFIN CHILDREN'S PRIZE (BROTHER'S GRIMM BOOK COVER)
x5 REASONS WHY I HAVE DECIDED TO WORK WITH EACH...
D&AD: LITTLE WHITE LIES
1. Appeals to my particular interest and knowledge of films and the film industry.
2. A chance to work solely with illustration (a rarity) which will allow me to be really experimental with my design outcomes and development.
3. 'Little White Lies', the company for which the brief has been written for, is a wonderful magazine, with a great fan base- therefore, would really appeal to me as an addition in my portfolio for my own satisfaction as well as recognition in the industry as a proposed brief.
4. No contraints in terms of the illustrative style used- can experiment with both hand-rendered and digital aspects.
5. Working in an editorial context, a design medium that I would like to learn a lot more about, and actively design for to enrich my portfolio and my experience in this area.
ISTD: IT HAPPENED ON THIS DAY
1. Research focused (a particular strength and interest within my design practice).
2. Allow me to experiment with typography, but in a more creative and image-like way than some of the other briefs that ISTD had to offer.
3. I'm really interested in social history, so as well as the research side of the brief, I would also, undoubtedly feel enriched with spending time working towards this particular focus and additional knowledge.
4. I potentially could work quite closely with infographic design (a natural partner to editorial and typographic design layouts) which is something I am really interested in, and would be keen to develop further.
5. The overall design outcomes are really open and quite inspiring as a result- could work photographically, with print, motion graphics- or all of them! The potential resolutions are really open... and exciting because of it.
YCN: FEDRIGONI
1. I am reasonably familiar with the company, and feel that I have a good level of knowledge for their in house design style and paper ranges which may help influence my research of the project and finalised outcome as a result.
2. The outcome, as is the company, is paper based- something I have a real love for, and feel as though my strengths lie in.
3. The brief is, currently, focused on a fashion-based outcome (a suggested target market/audience), which is something completely new to me, and would be a great challenge to work in a complete different design field.
4. Promoting their 'Imaginative colours' range- I am a huge fan of colour, colour theory and psychology, and feel as though I could use my understanding and strengths in this area to my best advantage.
5. Proposed suggestion of working towards an event/promotional design- something which I have little experience in, so would certainly be a good challenge in terms of my current knowledge and understanding of the design needs and requirements of this outcome.
PENGUIN DESIGN AWARD 2012: PUFFIN CHILDREN'S PRIZE (BROTHER'S GRIMM BOOK COVER)
1. Pretty much my PERFECT design brief! So suited to my tastes and aspirations for the industry.
2. Love literature, and the Grimm Brothers fairy tales collection is one of my favourite book(s) (series).
3. Penguin is one of the companies that I would LOVE to work for in the future, though are notoriously difficult to get a placement with. Designing with them in mind and to have a piece in my portfolio would be a great step towards generating this style of work and aimed towards Penguin's design needs.
4. As a brief directed at children, it will largely be an illustrative brief (how I interpret it at least!) to be visually communicative and engaging to this target market that I am keen to work with in particular upon graduating and in my professional practice.
5. Could work with some really interesting design outcomes combining both illustrative and typographic design.
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ANALYSING BRIEFS
(Further evaluation for what I hope to get out of the briefs)
D&AD: LITTLE WHITE LIES
PERSONAL SKILLS I HOPE TO DEVELOP
2. Working with editorial design and layout with comfort and to a well-experimented and evaluated level.
3. Continuing to expand upon my research skills with publishing and editorial design as well as subject specific research (in this case, the film industry and the particular films which are specified by 'Little White Lies' for an illustrative cover subject).
4. Outsourcing inspiration and research- looking at magazines and journals, and not being solely reliant on internet sources.
5. Having confidence in my work and my style, and staying true to the design outcome that I want to produce, and not simply creating designs that I hope will please others.
PRACTICAL SKILLS I HOPE TO DEVELOP
2. Working with editorial design in context (expanding upon the brief introduction I had to it in the one week brief at the start of the Image module).
3. Continuing to expand upon my research skills with publishing and editorial design as well as subject specific research (in this case, the film industry and the particular films which are specified by 'Little White Lies' for an illustrative cover subject).
4. Outsourcing inspiration and research- looking at magazines and journals, and not being solely reliant on internet sources.
5. Documenting my illustrative design through on going sketchbook work, and generating ideas visually as opposed to just proposing them.
PROCESSES TO INVESTIGATE
2. Typographic design.
3. Various print methods- riso, digital, screen printing, etc.
4. Promotional design and various marketing campaigns.
5. Design for film (visual communication).
PRODUCTS TO PRODUCE
2. Poster series documenting various illustrative designs.
3. A motion graphic design advertising the magazine, using consistently styled illustrations.
4. Mailshot/print-based advertisement for the magazine.
5. Web banner for the website to advertise the designed issue of the magazine throughout Little White Lies's online/web presence.
CONTEXTS TO EXPLORE
2. Various printing processes (screen printing, digital printing, riso printing, etc).
3. Editorial Illustration (in balance with type and layout/publishing and editorial).
4. Minimal movie posters (combination of my design style and the outcomes expected from the brief).
5. Traditional and contemporary methods of illustrative design- both hand rendered and digitally produced.
ISTD: IT HAPPENED ON THIS DAY
PERSONAL SKILLS I HOPE TO DEVELOP
1. A better understanding of type and editorial design- certainly one of my weaker areas that would certainly benefit from more experience and practice (as well as creating a stronger, more balanced design portfolio).
2. More confidence with my type and editorial work, and a feeling that my strengths in both type and image can be equalled.
3. Increased understanding of the anatomy of type and how this is significant to both editorial design, and typographic design communication in general.
4. A clear knowledge of individual typography families, their origins and significance in the world of design.
5. The willingness to experiment with type and not necessarily feel constricted by my own personal tastes- but design for what the market, and what is most effective in terms of visual communication.
PRACTICAL SKILLS I HOPE TO DEVELOP
1. A better understanding of type and editorial design- certainly one of my weaker areas that would certainly benefit from more experience and practice (as well as creating a stronger, more balanced design portfolio).
2. A better understanding of the "rules" of type- what methods to apply, what to avoid, etc.
3. An increased level of knowledge about the history of type, and the significance it has when applying typographic knowledge and practice within my designs.
4. Increased understanding of the anatomy of type and how this is significant to both editorial design, and typographic design communication in general.
5. A clear knowledge of individual typography families, their origins and significance in the world of design.
PROCESSES TO INVESTIGATE
1. Typographic design (designing my own typeface, the anatomy of typography).
2. Editorial design and how to effectively work with, and break, the grid.
3. Print based typographic design.
4. Screen based typographic design.
5. Photographic design with type- effective means of visual communication, and the means by which it is most effective (in consideration for my subject matter/research).
PRODUCTS TO PRODUCE
1. Printed poster series- quotes from the day- information snapshots, images, etc.
2. Motion graphics design documenting events from this date, photographically, image driven, kinetic type.
3. Editorial design for a magazine- documenting not only what happened on the day, but perhaps the year? EXPAND THE OUTCOME POSSIBILITIES.
4. Kinetic typography and ways to produce this- Flash, After Effects, Cinema 4D? (What software could I learn, and how could I most effectively apply this?)
5. Typographic poster series- exploring hand rendered typographic design, as well as existing oft digital typographic file formats and existing font families.
CONTEXTS TO EXPLORE
1. Editorial design and layout in general.
2. Magazine layouts- both contemporary and traditional- look at a range of contexts for magazines, specifically Graphic Design orientated.
3. Journals and periodicals- see how information and research is published and reproduced in printed texts.
4. Motion graphic design- specifically kinetic type, see how this could influence my design outcome and way of presenting my researched materials.
5. Infographic design- researching how image driven designs can work in balance with typography to share and distribute information in a clear and effective way.
YCN: FEDRIGONI
1. An increased level of skill and crafting with paper craft designs- exploring different ways to style and manipulate paper for an improved quality and rendered design.
2. More experience within type and editorial design.
3. Increased knowledge of promotional marketing and advertising design.
4. An increased level of confidence in terms of my colour theory and psychology knowledge, and being able to effectively apply this to my design outcomes.
5. A better understanding and confidence within my general visual communication skills.
PRACTICAL SKILLS I HOPE TO DEVELOP
1. An increased level of professionalism in my paper crafting and cutting skills- perhaps being more reliant/focused on digital cutting such as laser cutting? (Generally more accurate and a much faster cutting process).
2. More experience within type and editorial design.
3. Increased knowledge of promotional marketing and advertising design.
4. A better understanding and confidence within my general visual communication skills.
5. A more defined design "style" and brand consistency that works across a wide range of design outcomes.
PROCESSES TO INVESTIGATE
1. Designing for exhibitions and gallery spaces- requirements/consumer needs.
2. Branding and identity design- how to effectively communicate the Fedrigoni Imaginative Colours range.
3. Promotional and retail design- how to actively visually communicate and engage consumers and stockists.
4. Design for the fashion industry and existing design work within this field.
5. Paper-based design, craft and working with three-dimensional designs (tactile work to photograph/document).
PRODUCTS TO PRODUCE
1. Exhibition design- information and wayfinding, signage, etc.
2. Paper- based stationary to advertise the event, mailshots, invites, etc, to inform and persuade guests to attend.
3. Gallery based "shop window" display to advertising the promotional event, and to encourage visitors to explore the exhibit, and, consequently, the Fedrigoni range.
4. Printed manual/guide of the Fedrigoni range- photographic/typographic/tactile?
5. Three-dimensional instillation art and how to most effectively document this- studio photography, etc.eb
CONTEXTS TO EXPLORE
1. Paper craft and paper cutting design.
2. Laser cutting, and digital cutting processes.
3. Printed media and marketing- the most effective means of visual communication and promotional of small-scale events (hoping to achieve a high impact!).
4. Instillation design in a Graphic Design context.
5. Gallery signage, wayfinding and infographic design.
PENGUIN DESIGN AWARD 2012: PUFFIN CHILDREN'S PRIZE (BROTHER'S GRIMM BOOK COVER)
1. An increased confidence in my abilities within illustrative design.
2. An increased confidence in my abilities within illustrative type design.
3. An increased confidence in my abilities within my editorial and layout design.
4. More focus and insight as to whether this is in fact the sector of the industry that I am most keen to work in, and discover more about.
5. An increased knowledge about the publishing industry, and my abilities to potentially work within it upon graduating from my degree.
PRACTICAL SKILLS I HOPE TO DEVELOP
1. An increased level of experimentation within my illustrative design practice- exploring new methods of design generation (and not being afraid of potentially getting things wrong!).
2. An increased level of research generation in a more condensed time frame- working towards generating quick response, yet extensive research so that I ensure I have enough time to dedicate and focus on the design process.
3. An increased level of experience and knowledge with typographic and editorial design.
4. My ability to create a strong brand and identity for design consistency and a promotional campaign for the retail items, in a variety of different environments (for both print and digital design).
5. More experience and physical design outcomes that experiment with paper craft designs- both hand-rendered and laser cut.
PROCESSES TO INVESTIGATE
1. Illustrative typography- generating designs as well as researching existing design examples.
2. Illustrative design for children.
3. Market research and analysis of my consumer market- appealing to the retail consumers (parents) as well as my focused target audience (children).
4. Paper craft, cutting, and laser cut design (that may well be appropriate to my current design considerations).
5. Editorial design- both typographically and illustratively balanced.
PRODUCTS TO PRODUCE
1. Book cover designs.
2. Illustrative designs within the book series.
3. Designing for eBooks- to be read online, iPads and Kindles (screen-based devices).
4. Printed promotional campaign advertising book series.
5. Digital branding and identity design for online retailer to purchase book series from, along with additional merchandise items.
CONTEXTS TO EXPLORE
1. Children's publishing and literature.
2. Editorial/layout design for children's literature.
3. Illustrative design and methods of reproduction.
4. The classic Grimm Brothers stories- research which are the most popular, and though I can propose that a full series of the 200+ books would be designed and printed, focus on a small, select series (12 books?) to be realistic in generating my designs, and the time in which I have to dedicate to them.
5. Promotional marketing for literature and effective means of communication with both the retail consumer (parents) and the target audience (children).
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