Design Practice II//Product/Range/Distribution.

Survey research and market analysis put out at the end of last week to try and generate some opinions towards the design development, content, and concepts of my rebranding and promotional design for the Penguin/Puffin Grimm's Fairy Tales book/product range.


I was really happy with the feedback I received, and it will certainly help towards generating a more focused outcome.


RESPONSES TO SURVEY


//


How old are you? *


18/18/19/19/20/20/20/20/21/2122/25/26/30/43


* Well suited to my retail target market- the age of parenthood! Good to know that this audience can reflect upon the importance of their childhood stories and the effect of Grimm's Fairy Tales on them, as well as seeing how it could potentially enrich, or benefit the lives of a younger generation.


Are you familiar with the Grimm's Fairy Tales? *


Yes// 16
No// 0


* Hooray! Good to know that my target market ARE familiar the stories, and that the stories do still have the potential to be as well- loved and treasured as they have been for the past two hundred years.


What are your favourite Grimm's Fairy Tales? *


Rapunzel// 11
Hansel and Gretel// 11
Cinderella// 8
Rumplestiltskin// 8
Little Snow White// 5
Snow White and Rose Red// 4
Little Briar- Rose (Sleeping Beauty)// 3
Golden Goose// 3
The Frog King// 2
Little Red Cap (Little Red Riding Hood)// 2
Thumbling (Tom Thumb)// 2
The Elves and the Shoemaker// 2
The Fox and the Cat// 2
Thumbling's Travels (Tom Thumb)// 1
The Wolf and the Seven Young Kids// 1
The Twelve Brothers// 1
The Fisherman and His Wife// 1
The Dog and the Sparrow// 1
The Twelve Huntsmen// 1
The Wolf and the Man// 1
The Wolf and the Fox// 1
Gypsy Wolf and the Fox// 1
Gossip Wolf and the Fox// 1
Hans in Luck// 1
The Young Giant// 1
The Clever Little Tailor// 1
The King's Son Who Feared Nothing// 1
The Devil and His Grandmother// 1
The Fox and the Horse// 1
The Shoes That Were danced to pieces// 1
The Ungrateful Son// 1
The Old Man made young again// 1
Looking for a bride// 1
Spindle, Shuttle and Needle// 1
The Heavenly Marriage// 1


* Highlighted in bold are the ten stories that I have decided to work with... some of the most popular and commonly known choices, as well as a few lesser-known stories that I myself am familiar with, and feel that will visually communicate particularly well.


Do you prefer Grimm's Fairy Tales to contemporary Disney versions? *


Yes// 6
No// 6
Indifferent// 4


* Although not as one- sided as I may have liked in my favour!) the even split of votes gives me an interesting opportunity to try and use my promotional design as a persuasive mechanism, as well as an informative means of communication.


Do you think it would be beneficial for children to know the Grimm's Fairy Tales as well as the contemporary versions? *


Yes// 15
No// 0
Indifferent// 1


* JUST what I was looking for... great to see that my proposed purpose, direction and rationale for my brief are justified and, seemingly, sensible... time to get designing!