Design Practice II//Analysis YCN Briefs.

Finally getting round to scanning in my sheets from Wednesday's workshop with tutors Fred and Lorraine, in which Charlie and I (my new OUGD203//Design Practice II design partner) re-grouped after Tuesday's "recruitment" workshop with our favourite YCN briefs to work on deciding which we would go on to complete, looking at the pros and the cons of each of the briefs through a series of short tasks.


From the briefs we distinguished our two favourites, and our least favourite, 5 reasons for each as to why, looking more closely at the 'openness' of the the brief, and then distinguishing 5 things we are being asked to do in our final selected brief- more information posted beneath each of the PDF Issuu documents below.

GRAZE BRIEF ****/*****


FIVE REASONS WHY WE LIKE THE BRIEF


1. Sustainable and ethical brand and methods of production.
2. Lots of creative freedom within the potential design outcomes.
3. Clear direction and structure in terms of the design outcomes that can be produced.
4. Familiar with the brand already- market analysis and research will be natural and ethically sourced.
5. Various design outcomes/practices available to work with (eg branding & identity, packaging...)


THE OPENNESS OF THE BRIEF (Selecting words to define the "openness" of the brief)


CONTENT/SUBJECT: Graze/Nature Delivered/Nutritious/Wholesome/Health
MEDIA/DISTRIBUTION: Logo/Box/Direct Mail/Marketing/Internet
AUDIENCE/CONTEXT: Female (average grazer)/Office/Work/Homes/Male
PRODUCT/DELIVERABLES: Graze Box/Serviette/Environment/Logo/Digital


5 THINGS WE ARE BEING ASKED TO DO


1. Re design logo "we'd love it to be more distinctive and unique".
2. "Refresh our Graze box".
3. Consider environmental factors and methods of production.
4. Visual and informative communication in a direct mail marketing campaign (creative concepts).
5. Consider digital media within the design and how this can work in harmony with their natural ethos and message.


5 PROBLEMS WE ARE BEING ASKED TO SOLVE


1. Be careful not to exclude anyone "design for a wide market and not just the average 25-45 office worker female "average grazer".
2. Create a balance between formality and informality of the graze box to suit both work and home environments.
3. Direct mail marketing- we're looking for a creative solution that will stand out from "junk mail".
4. The logo must be versatile.
5. Durable design- "every graze box goes on a journey through the post, so when it arrives it shouldn't look dirty or unappealing".

FEEL GOOD DRINKS ***/*****

FIVE REASONS WHY WE LIKE THE BRIEF


1. Ethical company.
2. PMA!- Promote fun and their "feel good" ethos.
3. Illustrative and colourful design outcome potential.
4. New historicists view on drinks companies- strong interest.
5. Young company, able to reach out to a contemporary audience.

TRIUMPH


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* Disregarded, my/our third favourite choice (Charlie and I picked the same briefs, and in the same order!)

BLYK **/*****


FIVE REASONS WHY WE DISLIKE THE BRIEF


1. Not interested in the method of communication (we don't engage with it).
2. Lack of/no opportunity to print, which we are particularly interested in.
3. Vague and ambiguous.
4. Against our own ethical views.
5. Weak brief in terms of our own personal interest- very type orientated.

WRITTEN NOTES

YCN BRIEF PRINTED SHEETS


TASK//


- Re write brief.
- Write concept statement.
- What problems are we being asked to solve?
- Why has the brief been set?
- Interpretation of problems with the brief
- What we have to do
- Problems and how to solve them


RESEARCH//


- Market competitors
- More Graze info
- Audience
- Ethos
- History of company
- Initial ideas