After each individually working on the workshop 'disecting of the brief' in our respective sessions today, Charlie and I joined together late afternoon to review what we had each written in order to re-write the Graze brief, concept statement and action plan for the next couple of days.
I was really pleased to see that Charlie too had extensive research and analysis of the brief, though he had looked more into the existing business strategies and ethos (etc) whereas I had looked more at the target audience and market for the product- which allowed us to combine our research.
The PDF document above shows our finalised decisions for the practical side of the brief- chiefly working to rebrand the packaging and company for young professionals with a more visually engaging and consistent aesthetic outcome- working with hand rendered imagery, iconography and type to ensure that the designs are kept fun, yet still formal in terms of their layout and overall communicated visual outcomes.
The action plan is set before tomorrow's workshop session in which Charlie and I will work together to make a presentation about our proposed ideas and which direction we will be following for the continuation of the brief.
No comments:
Post a Comment