Tuesday, 15 November 2011

Design Production for Print//Billboard designs.



Changing the composition for the billboard designs- now landscape as opposed to portrait. I think as a single item, the portrait advertising media is more visually affective- the pictures sit better within the frame. However, this landscape format is more relevant and fitting to my existing product range composition- again, quite interesting to see how the composition makes a great impact on the mood and feel of the design- and the emotive reaction it produces for the viewer.
In a professional print environment, these designs would be digitally printed onto a cartridge/newsprint- like light gsm stock in order to be pasted temporarily on billboards. The bus station and train station posters, also digital (for the low [below 100] print run), would be printed on a higher quality weight and stock in a satin coated stock (therefore, the Pantone would need to be altered from uncoated to coated- a slight, and reasonably simple edit).

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