Today I returned to a great website bookmarked during the initial stages of the project- SignPoster.com,
an advertising and marketing resource which provides the facility to
search for advertising space within a localised area (searched by
postcode) with availability, sizes, restrictions on advertising media,
audience and costs.
Type of Advertising: 6 sheet (BUS SHELTER/STREET POSTER ADVERTISING)
Location: Woodhouse Lane
Cost per 2 weeks: £419.50
Great location- close proximity to The Hyde Park Picture House itself- student area, direct target market awareness and advertising.
Great location- close proximity to The Hyde Park Picture House itself- student area, direct target market awareness and advertising.
Type of Advertising: 48 sheet (BILLBOARD ADVERTISING)
Location: Merrion Centre
Cost per 2 weeks: £706.00
Estimated audience: 111,600 persons
Amazing estimated audience- great traffic in the centre of Leeds, and of course- Morrisons (inside the Merrion Centre) which is always filled to the rafters- particularly with young students- easy, accessible and a great opportunity for advertising in the public eye.
Estimated audience: 111,600 persons
Amazing estimated audience- great traffic in the centre of Leeds, and of course- Morrisons (inside the Merrion Centre) which is always filled to the rafters- particularly with young students- easy, accessible and a great opportunity for advertising in the public eye.
Type of Advertising: 6 sheet (BUS SHELTER/STREET POSTER ADVERTISING)
Location: THE HEADROW O/S THE VINE PUB (STOP H5) NO. 11 LS1 6PU
Cost per 2 weeks: £764.00
This would be a great location for targeting my audience- Headrow is in the centre of Leeds- full of bars, pubs, a cinema, shops- good area for my 16-35 social audience- close proximity to Universities and student
acommodation also.
TOTAL COST OF LOCATIONS:
£419.50 + £706.00 + £764.00 = £1,889.50
TOTAL POTENTIAL £ RAISED BY HPPH FOR WES WEEK:
(257 seats over 6 nights, minimum conc. price per seat at £4)
257 x 6 = 1,542 x (£4.00) = £6, 168
TOTAL POTENTIAL COSTS-ADVERTISING COSTS:
£6, 168 - £1,889.50 = £4, 278.50
IDEAL TIME FOR ADVERTISING:
14th- 27th December
(Most suited time slot assigned in the company's calendar- not available at such short notice, though, in a professional environment would have been proposed and planned many months in advance.)
IDEAL TIME FOR ADVERTISING:
14th- 27th December
(Most suited time slot assigned in the company's calendar- not available at such short notice, though, in a professional environment would have been proposed and planned many months in advance.)
Although the investment would be large, just these three advertisements alone could be of great benefit to the Film Festival- not only to fill the picture house (therefore increasing profit margins, or making a return on advertising costs), but also for the future festivals, films and screenings- once audience members have (potentially) visited the picture house on one occasion, they are far more likely to make repeat visits- and advertising and promotion would certainly increase the likelihood of reaching the younger student target market, whom generally have the time/disposable income for such events.
Through my research I have found that the limitations on advertising media are quite great- for instance, train stations in the local areas (4 sheet) limiting to travel or political media, although I would still propose and mock up these designs in my final presentation boards for a hypothetical circumstance.
Due to the adult target market and content of my advertising and the Festival itself, I feel that the designs would fit into the above categories of "adult content", though, of course, in a professional working environment, this would be affirmed and researched through contacts, networking and communication with the business(es).
Through my research I have found that the limitations on advertising media are quite great- for instance, train stations in the local areas (4 sheet) limiting to travel or political media, although I would still propose and mock up these designs in my final presentation boards for a hypothetical circumstance.
Due to the adult target market and content of my advertising and the Festival itself, I feel that the designs would fit into the above categories of "adult content", though, of course, in a professional working environment, this would be affirmed and researched through contacts, networking and communication with the business(es).
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