Good Is//Design Production for Print//Hotdog Booklets.

On Friday, concerned that I was not giving enough information about the individual films in the Wes Anderson Film Festival, I decided to make a hotdog fold booklet on each of the films themselves- containing more personal information than the existing mailshot booklet was already providing. On Friday I printed out a first copy, the 'Fantastic Mr. Fox' hotdog booklet in Pantone Solid Uncoated Hexachrome Orange (one of the six spot colours in my swatch palette)- though found there were a few faults in the design.

The text is too close to the outer margin on some of the pages- not consistent with the negative space measure at the top of the page (from the page header to the body copy of text- this has been slightly raised)- also took in the body of text 6mm at it's inner margin (again, reflective of the outer margin for each page) to keep it neater and far more readable.

Although generally dissapointed with my designs throughout this project, I feel that the illustration pictograms have worked well- perhaps being what I have most confidence with in general, so know that this works as an effective means of communication.

With information such as trivia, quotes and actors names inside the hotdog booklet- I originally had a version of the film poster with details of the Film Festival on the inside- though this felt like a bit of a cop out- using existing design material that was getting a bit samey. 

I decided to create a repeat pattern design on the inside- using the pictogram icons (images used in the film/summary of film content- here, an apple, a fox head, a grass stalk [fashioned by Mr. Fox in his top pocket] and a bottle of Bean's cider- I will ensure throughout the hotdog booklet series this format/style is kept consistent) for a unique poster design for the mailshot recipient- not only something attractive for their wall, but also with key, summarised information about the Festival and screening title/venue below as a handy reminder.

Packaging my design- as you would in a professional print process, here is a screenshot example of packaging my InDesign file- so when sent to a professional printer, this would ensure that all fonts, images, etc, that the printer's system may not store would be available to them to create an exact replica of the original

design in print.