'Didn't someone say, "Wait for inspitation and all you'll get is an overdraft"', was the starter for the project brief this Monday morning from tutor Fred.
How, how true.
After we had our aforementioned typographic induction we went on to randomly pick a word from the 'BA (Hons) Graphic Design Randomizer' box, in which words were printed onto paper, with words such as 'vanish', 'flatten', 'freeze', etc.
After i picked out 'divide', it was explained to us that we would have to typographically demonstrate this motion in unique fonts and designs based upon this theme.
The project brief paper reads:
The Brief:
Produce a set, series or sequence of ten letterforms that explore and communicate your interpretation of the word that you have selected from the randomisers.
Using your newfound appreciation of the anatomy of typographic forms and the wealth of research that you have already gathered, focus on the manipulation of existing letterforms in order to solve this problem.
Considerations:
THINK VISUALLY. Consider what the visual essence of your subject matter is and how best to communicate this. What are the obvious responses? How can you go beyond these? How subtle can you be? Do your ideas operate as a set, series or sequence?
The following terms may prove useful: trace, erase, layer, combine, outline, silhouette, and surface.
Practical Considerations:
Consider the most effective and controlled use of media appropraite to your subject matter. EXPERIMENT with a range of possible line qualities, marks, colour and paper types. How will colour help with the communication? What paper stocks can you work with? Do you need to draw, photocopy, photograph, collage, trace or combine all of these processes?
Background:
The alpha-numeric forms within typefaces and fonts are vast. Each has been designed in response to a specific problem, set to requirements or design needs. Clairty, legibility, ease of (re)-production, usability and functionality are always considerations but the mood, personality, tone of voice of these forms is just as important to a designer.
Investigating these relationships can open up a wealth of visual and conceptual possibilities.
Mandatory requirements:
Each image should contain only one letterform but the set should demonstrate a range of possible solutions.
Each resolved letterform should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Deliverables:
10x A6 resolutions each representing a well crafted and clearly presented typographic form.
Therefore, I intend to start design and scribbling down lots of graphic ideas to represent the word 'divide', and choose a letter of the alphabet in which i believe i can best represent this.
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