The Brief
You have been given a task. You are required to produce a graphics response that engages with a specific audience. Your responses should consider the context and enviornment in which you aim for it to be delivered. You will need to idenitify this as part of your initial concept proposal.
You should aim to identify, analyse and use exisiting means of distributions in order to select and appropraite method of communication.
Tone of Voice
The tone of voice should be appropraite to your content, the audience to which your work will be delivered and the context in which it will be viewed or delivered.
Mandatory Requirements
Your response should remain within legal boundaries, NB- any activities that may cause damage, personal offence or involve acts of an illegal nature are not encouraged or supported by the deliverer of this brief. You must seek appropraite permission for all activities assosciated with this brief.
Background
What do you want it to say? How do you intend to say it? What language would be appropriate?
Will the content be communicated primarily through type or image? If it is both what is the relationship between the two?
What are you aiming to achieve? Are you directing your audience to a website, encouraging them to attend an event? Will it be interactive or encouraging them to change their lifestyle?
A limited colour pallet, two colours pus stock, will allow for reproduction of your designs across a range of media.
You should resolve this problem by the deadline stated below. However, if you have plans to extend the scope and ambition of your response beyond this deadline you should include these proposals in your presentation.
Deliverables
Design development sheets.
Concept/Proposal appropraite to your idea.
3xA2 presentation boards identifying:
Concept
Content
Method of Delivery
STUDIO DEADLINE
Pitch: Friday 11th March (have presentation boards ready for then!)
Final Crit: Friday 25th March
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