General notes, workshop content and "to-do's" from today's briefing with Fred.
- New PPD tasks will be sent through noticeboard in the forthcoming weeks until the end of the academic year.
- Blog on PPD the sort of work that I want to produce... "When I grow up, I want to be a Graphic Designer."
- Blog vimeo existing motion graphics examples of penguins
NEW ENTERPRISE BRIEF
(See PPD Blog for more details)
Strategy & Presentation//Blog and consider:
- What services you have to offer, and to whom
- ISSUES which need to be addressed for going out into the creative industries
- Blog & record involvement with the group provides individual assessment- the presentation forms the group assessment. WE ARE RESPONSIBLE FOR OUR OWN WORK.
- ASSIGN RESPONSIBILITIES WITH THE GROUP (eg, finance, market analysis, rent, costings, etc).
- Consider how research will be distributed with continuous progress.WHAT I CONSIDER MY OWN PERSONAL STRENGTHS:
- Client contact
- Networking
- Image
- Finance & accounts
- Market analysis
- Publishing
***
- Use marketing terms with informed, evidenced research
- Evidence in an 8-10 minute presentation
- "Life's a pitch!"- create a portfolio, samples of work, etc
- Assessed by Jane Denton, 28th February
BEFORE BRIEFING II
In our groups (sadly having to minimise our fun group of five to four due to numbers, bye bye Eddie [a sad day]), we had to re-group to discuss the development of our business proposition to decide:
- COMPANY NAME
Ideas so far include (along with others, these being the most significant):
BÜK
BOOK CLUB
D* ZINE
- KEY SKILLS THAT OUR COMPANY WILL OFFER
Ideas so far include (along with others, these being the most significant):
HIGH QUALITY TRADITIONAL AND DIGITAL PRINT PUBLICATIONS
CUSTOMER SERVICE
NETWORKING AND BUSINESS OPPORTUNITIES FOR STUDENT DESIGNER
- SLOGAN/TAGLINE FOR THE COMPANY
Ideas so far include (along with others, these being the most significant):
"EAT, SLEEP, LIVE, BIND"
"EAT, SLEEP, LIVE, PRINT"
"LIVE BY THE PRESS"
"HIGH GRADE PRINT"
TASK FOR NEXT TUESDAY:
Create a press ad for our company which will be published in 'Creative Review'- find out about costs of advertising, formats, our price plan, costings, etc (and blog design development).
***
TOP 10
- Sequence can come from the idents, or vice versa
- Subject matter and theme should now be established
FOR CRIT TOMORROW:
- CLARIFY CONTENT - VISUAL MATERIAL - SUBJECT - THEMES
"crystalise concept and design direction for visual feedback"
PRESENTATION
design direction- relevant to all aspects of design/design proposal
- Take primary and secondary source material to show boards of where you're heading with your designs.
NEED TO DEFINE...
- Subject/'Top 10 things you need to know about...penguins'
- Specific content- facts, figures, statistics, quotes, etc
- Visual content- images, diagrams, photographs, type
- Visual concept- fonts, colour, texture, tone
- Explain my choices, and why they have been chosen
*ASK BETH NAME OF 'DISPERSE' TYPEFACE*
- Discuss visual interpretation- the "feel" you're going for
- A range of material coming together
YOU CAN USE...
- Experiment with media- scan, photocopy, textures
- Colour swatches
- Non digital media/formats
- Title, channel, time, day
- What's the story- and how do we make it convincing?
Decide HOW you want it to look- dependent on channel, target audience, etc.
- Composition
- Colour
- Content
BOARDS TO PRODUCE:
(presenting tomorrow)
1. SUBJECT- Theme, title, certain categories that I am considering- perhaps make my subject more condensed/specific?
2. SPECIFIC CONTENT- Facts, figures and quotes to be included. Decisions to be made about TV channels, time it's on, target audience.
3. EXISTING WORKS- Inspiration, other forms of graphic design for visual representation
4. CHOSEN VISUAL CONTENT- Images, type to use, etc. Visual decisions to be made. Soundtrack (look at CBBC theme- xylophone?)
5. VISUAL CONCEPT- Fonts, texture, colour palette.
No comments:
Post a Comment