Ideas development for sequence #3. During the storyboard process, this has been my favourite design outcome. Very simple, but clear, direct and not compromising the legibility or readability of the characters whilst still maintaining the visual communication of the word "stretch". However, in the software process of this design, I have found it is probably one of my least favourites. Despite still liking the concept of treating the ascenders and descenders as stretched elastic bands, it still looks a little plain- will definitely be returning to this sequence at a later date in the Design Production for Digital module to see what more can be done with interpreting this concept.
INITIAL DEVELOPMENT #1- Following my storyboard strictly, this was the first design I went on to make in After Effects- with a few schoolboy errors. Here, the ascenders finish too short in the 5-second time frame, and both the ascenders and descenders have uneven/unmeasured finishing anchor points- which results in messy vertical ascent and descent of the characters.
FINAL DEVELOPMENT- Straightened and elongated, the final design- simple, but, hopefully, effective. Will return to this at a later date in the module to see how far I can push the concept with additional software knowledge.
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