Design Production for Digital//Silent Movie//Sequence I Experimentation.

My first sequence development in the series of (a minimum of) five designs in the 'Silent Movie' Design Production for Digital brief. In this sequence, I used my word "stretch", and was inspired by elastic bands and catapults to create the visual communication of the word itself. The video samples below document my development through creating this sequence outcome.

INITIAL DEVELOPMENT #1- Doesn't scale up large enough, not very high impact with the type starting in the centre at 100% (scale) in the first key frame and also in the last- a bit slow and boring.

INITIAL DEVELOPMENT #2- The vanishing point 0% scale works well in this sequence, but the zoom-in scaling of the type in the central key frame doesn't hold for quite long enough- therefore isn't as high-impact as pulling upon a catapult/elastic would be- not very realistic sense of the tension and force that is created.

INITIAL DEVELOPMENT #3- Little change from development #2 in this sequence- but an increased temporal pace as the scale of the type increases- still not enough duration whilst held in this key frame (which appears to be a solid black layer), however.

INITIAL DEVELOPMENT #4- Tried working with opacity to give a sense of the tension in fabric/elastic that would be created by the pulling stretch motion, however, not as effective as I would have hoped. The 45% opacity black (at it's lowest, when in the central zoomed-in key frame) against the yellow isn't a very appealing colour- grey/green- again, detracts from the visual communication of the word itself.

FINAL DEVELOPMENT- The finished sequence, in 100% opacity R 35 R 31 B 32 throughout, with an increased temporal pace as the scale of the typeface increases, as well as an increased duration of the central zoomed-in key frame, which works well to create a sense of tension before the "elastic" is released and "shoots off" into the vanishing point (0% scale). Quite happy with the outcome of this design, again, really simple, but in this case, I think that works quite well- plus, very true to my storyboard which I'm pleased with. 

As my After Effects knowledge develops, I will return to this design to see any way it can be enhanced or worked upon before the Design Production for Digital module hand in at the end of February.