Image//Week 1//Editorial image.

Yesterday saw the start of the Image- Drawing As Practice module, a great new way to adapt and develop my visual communication skills in various design outcomes and formats- whether it be illustration, photography, papercrafts, and so on. Below are notes written about the first session, and the brief set for hand-in on next Thursday's session.

- Each brief is a week long- live briefs

- Rationale & brief presented at the beginning of each session

MODULE DEADLINE: 23rd April, 2012

SUBMIT: Visual journal, design solutions, self evaluation

Looking at:

- Type as image

- Editorial

- Process (& methods of production)

- Branding

- Design in context

- Photography

- Papercraft/3D (David Wilson-research)

- Moving image

- Storyboarding

-BE INVENTIVE!

***

BRIEF

IMAGE: EDITORIAL IMAGE

BRIEF

  

You have been given three articles, which you must produce an image to accompany. The image(s) will sit along side the text from the article in a page format so therefore must refer to the article directly.

CONSIDERATIONS

THINK VISUALLY. Consider what the visual essence of your subject matter (the article) and how best to communicate this. What are the obvious responses? How can you go beyond these? How subtle can you be? Do your ideas operate as a set, series, or sequence?

PRACTICAL CONSIDERATIONS

There are no media restrictions. You can work photographically, across three dimensions, collage, incorporate print making methods or combine all of these processes...however, you must be able to record these in a two dimensional (flat) form of the final outcome.

BACKGROUND

An image rarely exists out of context. What an image is in response to or the environment it is placed in (or a combination of the two) will define the context.

This is clear within editorial illustration/photography/print making etc... you are responding directly to a body of given text and it will sit within a publication (it's environment).

MANDATORY REQUIREMENTS

All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.

The final images should be saved alongside the article on the digital file supplied with the brief.

DELIVERABLES

THREE resolved images in context.

STUDIO DEADLINE

THURSDAY 19TH JANUARY 2012

***

PROBLEM ANALYSIS- RATIONALE (In response to the brief)

BRIEF (What is the problem you intend to solve?)

Create a series of three (visual) image outcomes to work in context alongside three articles in 'The Guardian Weekend' maagzine- to illustrate, narrate, and draw attention to the articles in question.

WHO NEEDS TO KNOW? (Who is your audience? Be concise, no more than ten words)

Readers of 'The Guardian Weekend' newspaper.

WHAT DO THEY NEED TO KNOW? (Be clear and specific)

A clear narrative and visual understanding of the subject matter within the article. To be informative, persuasive, or humorous (etc) device for the reader, and to enhance their enjoyment of the text.

WHY DO THE NEED TO KNOW? (The concept of your problem)

To be an eye-catching enticement for the reader to continue to read the article- to engage/persuade the reader to carry on reading the article.

WHAT WILL THEY RESPOND TO? (How will they connect/understand the outcome?)

The imagery- with a character relative to the article content- educating, informing, and entertaining- adding both poignancy and comedy to the text- an overall enhancement.

WHAT RESEARCH IS REQUIRED? (What do you need to know in order to complete this brief to the fullest potential?)

PRIMARY

- Brainstorm visual ideas & illustrate

- Brainstorm my final outcomes & methods of delivery (type & image)

- Feedback survey?

SECONDARY

- Exisiting editorial imagery from 'The Guardian'

- Existing editorial photographers, illustration & image makers

***

ARTICLES OUTLINE

An outline of the given editorial articles, their character/content, etc.

1. DOCTOR, DOCTOR

- Medical

- Factual 

- Mature tone of voice, adult/eldery target audience

- Discusses immune system- "do we get fewer infections as we get older...?"

- "Our white blood cells- the frontline defence against infections- don't work as effectively as when we were young."

- "So if you want to boost your immunity, the easiest way to do it is to exercise regularly."

2.  THIS ARTICLE WILL CHANGE YOUR LIFE

- People's confusion with numbers (in particular money)- not being able to establish the (huge) difference between £1 million, £1 trillion, etc.

- Humour neutral

- Factual, but in an informative manner

- Rich in visual imagery

- Not too serious or light- hearted either way

3. RELATIONSHIP MATHS

- Light-hearted, slightly sarcastic article about how friendship and relationships are often dictated by Facebook

- Short, "to the point"

- Mathematical "equation" works out relationship compatibility/status.

 

 

* ALL DESIGN DEVELOPMENTS AND RESEARCH FOR THIS WEEK'S BRIEF WILL BE POSTED ON FUTURE POSTS ON MY DESIGN PRACTICE BLOG.