To open up the communication and promotion of the Puffin 200 Books 200 Schools campaign, as well as creating an online forum for parents to get all the information about the reading scheme, I also wanted to create other ways to promote it, to encourage people to learn about the scheme before it is introduced in September and throughout the following year, and, potentially, gaining enough momentum and support for it to be carried out throughout more schools in the United Kingdom and potentially become a national reading scheme after seeing the benefits from the encouraged reading sessions and independent learning.
Again, if I were designing for the entire range of monthly publications from September- July, I would suggest that the logo colours (potentially) are edited, along with the pattern image on the background of the Twitter page, but, in this scenario, I have once again kept the design consistent to the rest of the products within the Grimms Fairy Tale range with the cloud repeat patterns and #738CA2 slate blue logo, adapting the background and links to match the colour for a more personalised page.
Quite happy with the results, and a good start in proposing that the message is communicated outside of direct online media. Now to get started on some of the web blog/forum designs.
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