The finalised, revised and written brief for my submission of the Product/Range/Distribution project within the OUGD203 Design Practice II module, taking my current product outcomes into consideration and reviewing what I have achieved throughout the project.
BRIEF
Create a reading scheme to be promoted and run by schools throughout the United Kingdom entitled '200 Books 200 Schools', (from the Puffin publishing house) whereupon 200 selected schools receive books and reading packs to be given to 9-11 years old (for each month of the academic year) to encourage and promote classic children's books and encouraging independent reading.
Create a reading scheme to be promoted and run by schools throughout the United Kingdom entitled '200 Books 200 Schools', (from the Puffin publishing house) whereupon 200 selected schools receive books and reading packs to be given to 9-11 years old (for each month of the academic year) to encourage and promote classic children's books and encouraging independent reading.
BACKGROUND//CONSIDERATIONS
Consider my target audience and the appropriateness of designs and communication for both this age group (schoolchildren aged 9-11) and their parents, who are encouraged to support the reading scheme.
Research the history and visual communication of Fairy Tales of the Brothers Grimms (the story selected for the first month, and for which promotional media will be produced), and what will most effectively engage the chosen audience.
Research existing Graphic Design and Illustrative designs for children in a variety of contexts to find the most appropriate style, methods, and design outcomes.
MANDATORY REQUIREMENTS
Produce an extensive body of research into the history of The Fairy Tales of the Brother's Grimm, and the illustrative communication of their work throughout the past 200 years (of which the reading scheme '200 Books 200 Schools' was inspired).
Produce an extensive range of design developments, potential outcomes and experimentation with various forms of design media such as packaging, illustration and typographic design.
Produce a range of design outcomes to inform and persuade and encourage the target audience to keep reading with fun incentives (such as free gifts through printed media) and the fundamental encouragement to let their knowledge and capabilities grow.
DELIVERABLES
Produce a range of printed media to be presented within a reading progress pack such as a printed publication, audio book (for the visually impaired), progress planner and free bookmark. I will propose that for each academic month a new series of printed media is produced and distributed, but in the case of this project, only producing the range for 'Fairy Tales of the Brothers Grimm', which will be proposed as the first book within the range, distributed to schoolchildren (in the selected 200 schools throughout the United Kingdom) in September 2012.
Produce promotional advertising design for the reading scheme in both print-based and screen-based formats.
STUDIO DEADLINE
OUGD203 FINAL CRIT// Wednesday 16th May
MODULE DEADLINE
Friday 25th May 2012, 1-2PM
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