Design Practice II//Product/Range/Distribution//NEW Concept Rationale.

In reflection to yesterday's feedback session, my reflection on my concepts/ideas, and how they have changed and developed since this time.


BRIEF TITLE


GRIMM'S FAIRY TALES// '200 BOOKS FOR 200 SCHOOLS'


THE PROBLEM IS...


1. Children are not actively encouraged to read independently (particularly fictional classics), which, if regularly done can stimulate creativity and imagination.


2. Modern generations of children are not as actively aware of classic stories, such as Grimms Fairy Tales.


3. Books are not as accesible/affordable as they were a decade ago, and are not necessarily widely available to all.


4. Traditional stories and folklore tales aren't as readily told and shared in contemporary society, and may potentially become lost of forgotten in decades to come.


5. Parents do not actively engage with educational pursuits with their children (due to demanding/busy work schedules), and do not get to share important learning time together.


I INTEND TO (INFORM/INSTRUCT/PERSUADE/EDUCATE/PROMOTE TO)


Persuade, Educate and Promote to...


A GROUP OF (IDENTIFY YOUR SPECIFIC AUDIENCE OR CONTEXT)


9-11 year old children, and their parents


THAT (STATE YOUR MESSAGE, IDEA, OF CONCEPT)


Independent reading should be encouraged and shared- with classic fiction inspiring creativity and imagination.


IN ORDER TO ACHIEVE THIS I WILL PRODUCE (SPECIFY AT THIS POINT IN TIME WHAT YOU AIM TO PRODUCE, THE METHOD OF DELIVERY/DISTRIBUTION/THE CONTEXT IN WHICH IT WILL BE VIEWED)


An promotional campaign/reading scheme pack to help children and parents engage with fictional reading.


PRODUCT- WHAT IS YOUR PRODUCT


An promotional campaign/reading scheme pack to help children and parents engage with fictional reading.
Produce a publication of Grimm's Fairy Tales, propose future books in the range.


RANGE- WHAT RANGE OF DELIVERABLES WILL YOU PRODUCE/PROPOSE


- Proposed range of books for the '200 books for 200 schools' reading scheme/campaign.
- Reading scheme packs for children.
- Screen-based information/web space for parents to learn about the educational scheme.
- Promotional printed design to be shown in school environments- classrooms, libraries, receptions, etc.


DISTRIBUTION/CONTEXT- DEFINE THE CONTEXT IN WHICH YOUR PRODUCTS WILL EXIST/BE VIEWED


- To be distributed within schools to 200 children in 200 schools around the United Kingdom.
- Promotional material to be pasted around schools/online resource for parents.