Design Practice III//LCA Christmas Card Competition.

Fancy designing Leeds College of Art’s Christmas Card?

We’re running a competition to design a Leeds College of Art Christmas card.

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The Brief

Christmas Card Design

The Audience

Leeds College of Art Stakeholders - Industry, Partners, Community, Schools, Colleges, Friends and Family

The Size

15cm by 15cm

The Content on Front Cover and/or Inside

Choose from

-       Season’s Greetings

Or

-       Merry Christmas

The Style

Needs to represent ‘art’

The Format

-       Print Version

-       Email version – may incorporate moving graphics

The Prize

£20 worth of vouchers for the College shop plus a name credit on the back of the card.

The Deadline

Thursday 22^nd November at 5pm.

The Winner

Will be notified on Monday 26^th November

Your Entry

Please email your entry to
marketing@leeds-art.ac.uk

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Looking forward to seeing your designs.....

Many thanks

____________________________Chloe AckroydMarketing Manager
Leeds College of Art
Blenheim Walk
Leeds LS2 9AQ
Tel. 0113 202 8044
www.leeds-art.ac.uk

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This afternoon we got sent an email through from the marketing team at Uni in regards to potentially putting forward a design for the University corporate Christmas card, in a quick, two-day turnaround brief. Although I (clearly) have A LOT on at the moment, I thought it could be a great opportunity to get my work seen by industry, as well as experiencing the quick deadline needs, hopefully to motivate me a little more in regards to quick decision making with both my dissertation and design practice module submissions (as well as having more work to show for the module, too!)

From the brief above, as posted, we were given the choice to focus on 'Merry Christmas' or 'Season's Greetings', and, looking at Season's Greetings and the need to communicate art, the letters spelling 'ART' jumped straight to me, and I decided to focus on a type-driven and corporate style, with a playful twist. To ensure consistency is met, I chose the typeface Apercu (by Colophon) that is currently used for the University branding (prospectus/clubs, etc). Before noticing the dimension requirements, I made a quick mock up from my home printer of the design, and although the colours are obviously a little faded, I feel that the design as printed in digital print tomorrow morning (in drop in) will look quite effective, along with an envelope design which I will be proposing, matching the colour scheme of the card.

Tomorrow I also hope to work on a simple After Effects moving image e-card design to complete the product range for the short deadline, and to have design boards made and sent via email by midday Thursday at the very latest.