Notes from today's 2013/14 prospectus concept pitch briefing with Marketing Manager, Chloe Ackroyd.
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NOTES
- Moved from an FE to HE institute targeting new audience has effected branding. The fees are now competitive, want to celebrate students and the talents produced from the institute.
- Emphasis on the industry and employability.
- Focus on WHO LCA are. Unique, talented, select, contemporary.
- Concept and design pitch are seperate.
- Consistent, well designed, and visual communication are a MUST.
- Concept deadline, week on Friday... Develop 1-3 concepts for pitch (A2 boards).
- Running with the 'We Are...' theme- look at values and how to best represent the college.
- Concept chosen w/c 26th November.
- WE ARE from the 'art.
- Design brief delivered before Xmas, not decided before (design group).
- Brand identity- consider who and why.
- Design team will work on prospectus Jan-Easter (more jobs will come from this).
- Open to new typeface choices (web safe, print "safe").
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