Thursday, 6 December 2012

Design Practice III//James Maxwell Architectural Design Outcome Developments.

Over the past few days, I've been working on the quick turnaround and design development of the James Maxwell Architectural Design branded stationary brief (to be re-written and blogged asap in preparation for the module submission).

Despite the short time frame, having reduced time as a result of spending more time on other projects than I probably should have done, I've managed to produce a condensed body of work which encompasses the original design outcomes we discussed with the 'JM' logo and colour scheme used, along with the cut of the paper, reflecting James' interest in robust, geometric design (with a concrete-grey colour palette), with the four colours representing different disciplines in which James is interested in pursuing- Interiors, Design, Architecture and Interiors & Architectural Design, each of which has been given it's own condensed branded stationary range with colours varying in 20% key (CMYK) with each range- 20%, 40%, 60%, and 80%.

Throughout the quick turnaround, for each of the disciplines I have produced compliment slips, business cards,  a custom logo, post it notes (for a fun novelty!), letterheads and envelopes (not shown in screen shots).

I also went on to design ruled notecards, but decide to discard these as they started to make the outcomes look too corporate and a little bland.

Due to time constraints, I haven't been able to make a contacts notebook or a CV design (with a lack of information given by James) as I would have originally hoped, but managed to write up a cover letter within the body of the copy letter (proposed as a letter to one of James' favourite studios and Architects, Thomas Heatherwick (Heatherwick Studios)), which I feel will help the documented and photographed work have more substance and realism as a professional body of work.

PDF copies of files and photographs to be blogged asap.

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