Thursday, 6 December 2012

Design Practice III//James Maxwell Compliment Slips.

The devil's in the detail... Despite the short time frame I've been left with to develop the outcomes for James' branding and branded print stationary brief, I still want to pay particular attention to small details to make the outcomes look as professional and clean as possible, despite various set-backs faced.

On the original compliment slips printed for James, the type looked far more dense on the bottom line, as well as the name within the logo, and looked overwhelming bottom-heavy with little regard for hierarchy of text.

Hopefully, small changes such as these will go on to make a big difference in the overall visual result and professionalism of the stationary and brand project outcomes.

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