Apologies for the truly terrible photo quality... (thanks scanner), here, just a few images from the initial stages of the design development in terms of logo and concept development for the Graze 'Working Lunch' campaign- trying to distinguish ways in which the concept could be easily and effectively. Whilst creating these quick image samples, I was really liked the simple, icon imagery of the knife and fork emblem to signify the formal lunch concept that we are aiming for. However, the Graze boxes are traditionally eaten as a "nibble" product- definitely need to think about how this would visually work, and whether it would represent the brand/concept effectively.
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