The final submission crit boards which I designed and laid out with the addition of the design elements that Charlie and I have worked on for the concept and design development of the Graze Working Lunch promotion.
Even whilst tutors John and Jane were talking to us both in the introductory briefing, we realised quite a few errors on our A2 print out sheets, which were missed due to a lack of sleep! Misalignments, hairlines going missing... repetitive typing... spell check needed... lots of little errors, but hopefully they should be very quick and easy to amend.
In terms of design, we gathered, once again, in three groups (with the two group members each) to assess one another's work, as well as receiving written feedback from the entire Graphic Design group.
The feedback we received was as follows:
PROS
- Choice of colour, consistency, neutral relates to natural.
- Logo and strap line simple and effective.
- Changed resolution to how the website works- effective, simple layout, works well.
- Good typeface, 'Quicksand' fits the overall feel of the project.
- The lids have a strong visual identity, the white space works well.
- It is very open and clean which is good for the style and fits the context.
CONS
- Use iPhone 4 for mock up- it's more current.
- Consolidate iPhone mock ups into one board for visual consistency.
- Condense text- smaller point size.
- Crammed visuals, create more negative space.
- Some of the visuals aren't necessary- kraft board stock, looks out of place.
- Mock up the same perspective in terms of drawing the vending machine and stall.
- Don't use the imac and the macbook- not necessary.
- Consider how you want the industry to perceive you through layout- be a little more formal, less fun.
* Overall, really happy with the comments given. Nothing really negative, but all constructive, without a doubt. Charlie and I have written a strict action plan for the next day or two, so hopefully we will have submitted by Thursday morning!
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