One of our considerations for the contents of the Graze box to redesign for the YCN brief, no matter how small or insignificant it may seem, is the serviette. We wanted to ensure that the design would be kept consistent with our existing branding (that both Charlie and I particularly worked on today) whilst still remaining printed on the same stock, and with the same necessary information printed on it.
Instead of just the recyclable message that Graze printed on their serviettes originally, we are also adding the company logo we have proposed, once again, to ensure identity consistency.
Proposed to be (and done so, time permitting) printed with white ink by screen printing.
Logo also slightly tweaked so that the fork and knife are now completely aligned along the bottom edge (something I obviously missed first time round!)
Serviette will be folded four ways from it's initial half fold (down to 295 mm x 162 mm).
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