After discussing the most important factors and considerations for the Graze re-brand design, and target market, with Charlie earlier in the week, I went on to design a survey to help give evidence and support as to whether or not our target market, and the product was suitable for our re-design ambitions.
Receiving thirty-four results from online response, we were both happy with the variation and number of answers we received as this gave us a good basis of knowledge and source material.
With responses (I presume) largely from our own design group, the age range of 18-30 was spot on, therefore, we got very appropriate views from our specified audience and market.
Also particularly interesting to see other aspects such as concerns with lunches (largely calorie counting, low in fat- great for Graze!), time spent over lunch (the average being no longer than half an hour, again, appropriate to our "working lunch" promotion), as well as the average price spent over lunch- which, at £2-£3 doesn't fit into the premium price of Graze's £3.79- however, it is now our responsibility, with the re-brand and promotion to make our audience believe that the product is truly worth it, and considered an every day alternative to high-calorie, easy snacks and lunches.
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