Design Practice III//Rationale Studio Task.

The studio rationale- development task, as assigned today from course leader and tutor Fred Bates. Having specified my top 4 "significant briefs", I have gone on to explore what I intend to achieve from the briefs, as well as the products, range, and methods of distribution from each project.

Really looking forward to the next couple of studio workshops and consistent self and project evaluation to define the briefs and result in the most concrete and defined brief as possible.

//

ORANGE JUICE 'RIP IT UP' HYPOTHETICAL 2013 TOUR
A brand investigation of 1980's Indie/Nu-Wave band, 'Orange Juice', with a focus on promotional branding.

I am going to produce a range of promotional, brand and memorobilia products applied and produced through both digital and printed design because I hope to broaden my brand development skills, specialising in design for the music industry.

PRODUCT

- Memorobilia (tickets, wristbands, totes, badges, t-shirts, CD/Record covers)
- Promotional posters/outdoor advertising
- Tickets
-  Promotional design (print and web- based advertising)
- Website
- Ticket purchasing app

RANGE 

- Promotional posters- range of printed designs
- Memrobilia product range- tickets, wristbands,totes, badges, t-shirts, CD/Record covers)
- Promotional advertisements- through both print and web- based design

DISTRIBUTION

- Snap tags/QR codes
- Outdoor advertising (promotional print and advertising)
- Printed advertising (music magazines, NME, Q, MOJO, etc.)
- Digital advertising (music magazine websites, NME, Q, MOJO, etc.)
- Ticket purchasing app
- Gig programme- band history and promotional, editorial design

//

UNIVERSITY OF LEEDS BALLET SOCIETY
A brand identity investigation of the University of Leeds ballet society with a focus on promotional marketing.

I am going to design a range of branded, promotion media for members of the University of Leeds ballet society and prospective future members to help publicise and develop a professional identity because I hope to strengthen my branding design through a live brief which adheres to my personal interest(s).


PRODUCT

- Branded business cards (for ballet society staff)
- Ballet Society Prospectus
- Letterheads and branded stationary (to sponsors)
- Hoodie design
- Logo design
- Website
- Branded social networking design
- Editorial design/welcome & starter pack for ballet members.

RANGE 

- Variation of branded social networking design.
- Various hoodie designs/colours
- Variety of prospectuses re ability level- beginner, int 1, int 2, advanced, pointe.

DISTRIBUTION

- Mailouts (to existing and prospective students)
- Online networking sites
- Website
- Letters to sponsors
- Face-to-face networking (business cards)
- Prospectus and printed media (distributed throughout University campus)


//

JESSIE LEONG PHOTOGRAPHY
A typographic brand investigation of Jessie Leong Photography with a focus on print and digital promotion.

I am going to produce a range of digital and printed branded outcomes for student photographer, Jessie Leong, because I hope to develop my typographic, editorial and branding design practice through a contemporary, live arts brief.


PRODUCT

- Logo design
- Website
- Branded social networking design
- Branded mailout (magazine?)
- Branded stationary
- Business cards and letterheads

RANGE 

- Various mailout packages/magazine issues (S/S 2012, etc)
- Variations of branded social networking design

DISTRIBUTION



- Mailouts (to existing and prospective students)
- Online networking sites
- Website
- Letters to sponsers
- Face-to-face networking (business cards)
- Website


//

FREEBEES HONEY
A brand investigation of honey production and development with a focus on ethics and sustainability.

I am going to design a series of branded products for a not-for-profit honey gift set which promotes the ethical and sustainable produce of honey and raises the awareness of the threat to the number of honeybees within the United Kingdom because I hope to develop my knowledge and understanding of ethics, sustainability and product design within branding.


PRODUCT

- Range of branded honey (preserve) jars
- Honey recipe book
- Honeybee conservation publication
- Honey dipper (spoon)
- Honey gift set packaging
- Logo design
- Website

RANGE 

- Honey preserves- sets/flavours
- Recipe books- sweet, savoury, events, budget, seasonal
- Variety of jar sizes/portions

DISTRIBUTION

- Retail environments (hypothetical)- markets, supermarkets
- Website/online shop