Design Practice III//Jessie Leong Photography PNG Watermarks.

No rest for the wicked!

Today I saved file format versions of PNG Watermarks of the original brand logo to send to Jessie to start applying to a range of wedding images taken at a recent event for which she was commissioned, and, for the future, to have more control and flexibility as to as and when images are published, not being purely dependent upon me (and my many sleepless nights!).

Design Practice III//Jessie Leong Sample Pack Letters.

Printed and PDF examples of mock-up sample pack letters that Jessie is hoping to send out within the next couple of days as a result of utilising her branding and starting to apply for internships and work placements throughout the world in the New Year.

Again, the letter examples shown above are print-ready, utilising the pre-made letterhead design with logo and cutting marks to insert a business card into the letterhead design.

Design Practice III//Jessie Leong Photography Document Edits.

The finalised Jessie Leong Photography standardised letterhead documents, complete with finalised proofing and edits, as given and supported by feedback in last week's crit session with my fellow peers and BAGD tutor group.

The documents shown above are presented ready for print, complete without the cut marks or brand logo, so as not to overprint the original letterhead design. 

Design Practice III//Jessie Leong Photography Magazine/Portfolio A/W 2012.

Really happy to have come home from work today to find the order of the Jessie Leong A/W 2012 Magazine/Portfolios to have arrived from DPS, and in generally great condition.

Considering the constraints of time and budget, I'm quite happy with the results and the images overall turned out well (the saturation seems a little increased on a couple of the images), but the type and layout seems to work well, something I'm particularly inexperienced with, so, as a result, pretty happy with, and have been encouraged to do more.

Sending over images to Jessie after the magazine was sent, she seemed really pleased too, and hopefully, with the next issues we can produce something really luxurious and explore different, varied design outcomes.

Design Practice III//Jessie Leong Photography Watermarked Images.

Finally got round to completing the watermarking and uploading of images for the Jessie Leong Photography Facebook Page.
Feeling really good as all of Jessie's work is finally starting to come together, creating the entire package of both formal and informal brand outcomes which I feel will really successfully promote her design practice if used well, and hopefully will lead her onto even more design opportunities, commissions and experiences as a result of promoting her work in such a way.

Design Practice III//The Perks of Jessie Leong.

One of the major perks of working on a photographer's branding is that they'll ask you to model for a photoshoot, just because.

Just going to leave these here...

Design Practice III//Jessie Leong Magazine/Portfolio Order.

Really excited to have received an email through this morning from Tina at DPS Printers (aka my new best friend) saying that having been put to the front of the print queue, the portfolios were already printed, bound and now in the post- with a free copy, just because.

A really fantastic company, with great prices, communication and service- I think I've found myself a working relationship for life.

Design Practice II//Jessie Leong Photography Custom CSS.

Starting to make developments for the customisation of the CSS and template layout for Jessie Leong's website, looking at using the Elena Kulkovia existing template and editing it to the specific existing branding and design used for Jessie's work.

We decided to use Cargo as an easy and economical way of Jessie to keep up to date and upload her work with ease (after I teach her the ropes of the site) as well as having another platform to network and communicate with others.

Working on replicating the bold black type on white design with a photography-heavy (of course) layout and content I hope to have the designs completed by Sunday to have resolved Jessie's project, just waiting for the delivery of her portfolio and to finalise the watermarking of images to upload to her social networking media.

Design Practice III//Jessie Leong Photography Envelopes & Sample Pack.

Today I took a trip down to digital print to print out both sizes of the proposed branded envelopes and the sample pack put together yesterday evening for the Jessie Leong Photography product outcomes and brand deliverables. 

I was really happy with the print of the envelopes on a brilliant white bulky newsprint envelopes, but had a real challenge with the sample packs printing onto the white card, with the weave of the paper exposing a great deal of white through the black print. Although the design works well, the stock just isn't appropriate, despite being positively strong and sturdy. Instead, we're going to compromise with printing, again, on a bulky newsprint for a much thinner paper wallet which will still, hopefully, do the same job, but avoid the aforementioned problems- planned to print in my next booked session a week today in digital print.

 

 

 

 

 

 

 

Design Practice III//Jessie Leong Sample Pack Postcard Prints.

Yesterday, much to my delight, the sample pack postcard prints for the Jessie Leong Photography branding brief arrived, helping to expand the product outcome range, as well as being a step closer to finalising the project brief (with just the Cargo development and uploading of watermarked photos to her online/social networking presence to go!).

I was really pleased with the colour quality produced, and was amazed (particularly with the purple smoke Becky Connolly fashion shoot) how vibrant and rich the images were with the gloss laminate finish of the cards. I'm looking forward to showing Jessie the prints later on it the day, and, as ever, I'm sure she will be just as excited and enthusiastic as I am.

Design Practice III//Jessie Leong Magazine Receipts.

Documenting the receipts sent over from Tina at DPS with the details and invoice of payment for the two magazines inclusive of VAT and delivery.

After talking with Tina and the bookbinder from DPS, we decided to go with a saddle stitch as opposed to a perfect bind, purely because it was too thin and may not be as resilient (though I'm assured that the condition will be fantastic, and professional as ever).

Design Practice III//Jessie Leong Photography//Preparing Portfolio For Print.

Today I've largely been working on communications for, and preparing the Jessie Leong Photography A/W 2012 portfolio for print. 
Ringing Tina from DPS in the morning, she sent over an invoice (with each magazine from an order of just 2 coming in at £12.50 each + VAT and delivery) and I have prepared my document with a 3mm bleed in both PDF and InDesign packaged format, checking each process along the way and all of the information- spotting two body copy flaws/typos along the way (lucky!).
I've sent off the PDF copy to Tina, so hopefully tomorrow we'll be able to plan for the portfolios to go to print, hopefully to arrive towards the end of next week for documentation and photography for my module submission boards, and, also, to take down to my interview in London next week (see my PPD Blog for more details) on the 6th as a piece of tactile print to demonstrate work from my current and recent portfolio.