Types of Research and Categorisation.

Quantative:

-Facts and numerical figures- producing data to be readily analysed (gathered from a wide range of sources to give factual information- such as questionnaires, info, facts, statistics. Pure facts).

Qualatitive:

-People's beliefs, experiences, opinions, etc. Non-numerical data-with methods including in-depth interviews, focus groups, documentary analysis and participant observation. Studying and observing people- less formal form of data collection.

Both types of research can fit into either primary or secondary research areas.

-Information should be sufficent, competent, relevant, and useful.-

Examples of the application of specific research groups:

Primary Research, Qualitative:

HE IS TALL

Method: The subject was stood against a wall and several people were asked to independently comment on his height.

Primary Research, Quantaitative:

HE IS 6'2" TALL

Method: The subject was stood against a wall and his height was measured using a tape measure.

Secondary Research, Qualitative:

HE IS TALL

Method: A previous stufy into the physical attributes of a group of students had observed that out of 30 students, he was the tallest.

Secondary Research, Quantitative:

HE IS 6'2" TALL

Method: As part of the enrolment process physical information relating to each student was collected and stored on a database.

Applying these research methods and categorisation to our own research:

Primary Research, Qualative:

-In a paper-based survey, distributed within student halls, we discovered we needed to promote entertainment, with other aspects such as shopping and education deemed as more important features of the city.

-In a written summary of our opinions, we shared our thoughts of Leeds, the results including, "Leedsis an essential hub of metropolitan life," etc...

-In a presentational piece, a group member shared his perceptions of Leeds, and how people respond to it- "Oceana and Space, for example, are what Leeds is known for."

Primary Research, Quantitative:

-In an online survey, we discovered that we needed to focus upon promoting entertainment within Leeds, with just 30/90 people feeling that it was the most important aspect of the city, as opposed to the 67/90 whom believed education was.

Secondary Research, Qualitative:

-From our research, we discovered a wide variety of opinions of the nightclubs in Leeds, sourced them from various online sources, e.g. "Heaven and Hell: Cheese Personified".

Secondary Research, Quantitative:

-From online sources, we discovered that there are 200,000 students living within the city.

-From online sources, we discovered that there are over 1,000 shops within the city centre.

Problems within our project to resolve:

1. How do we attract perspective/new students to the city?

2. With just 30/90 people deeming entertainment as a prioity, from an online primary source, how do we promote this to increase it's "popularity"?

3. How will be communicate and promote specific entertainment?

4. How do we define student groups with their interests?

5. Create mailshots and online sources to promote and advertise events/activities within Leeds.

Points to consider:

-Do we have the appropriate information to resolve this problem?

-Where will be source relevant information to resolve this problem?

-What form will our research methods take?

-What audience will be present our research to?