Friday 14 January 2011

Idea Development...



After a day of brainstorming, doodling and general all-round pondering, I feel a lot more confident about the direction in which my project is heading. Here are some key points for consideration:

-a book or pamphlet, interactive, fun, creative.
-quotes, facts, moustachisms.  
-use secondary and primary sources.
-illustrative, playful, fun.
-consider fashion and trends of moustaches.
-Appropriate mailing list and method of promotion through distribution.
-Consider a name for the book, possible thoughts thus far:
*Quotestache: 100 Quotes and Quips from the Magnificent world of Moustaches, Moustachi-Ode: An ode to the marvellous world of moustaches.
-DON'T FORGET to consider the 'Collection 100' factor- perhaps 100 quotes, rhymes, etc...distribute to 100 people?
-Be innovative, youthful and eye-catching: aiming to persuade a pessimistic market!

Though, as of yet, my mailshot designs are undecided, I have gathered a list of ten recipients' (in the way of suitable companies) addresses for reference...

1. Waterstones 
Capital Court
Capital Interchange Way
Brentford
Middlesex
TW8 BEX.


2. Urban Outfitters
63-65 Albion Street
Leeds
LS1 5AA.

 3. JOY Leeds
The Light
Headrow
Leeds
LS1 8TL.


4. VICE UK
77 Leonard Street
London
EC2A 4QS.


5. Topman
222 Oxford Street
Marylebone
London
W1C 1DD.


6. Burton
379 Oxford Street
Oxford Street
London
W1C 2JS.


7. 'Movember
The Prostate Cancer Charity
First Floor, Cambridge House,
100 Cambridge Grove,
Hammersmith.
London 
W6 OLE.


8. Oh Comely Magazine
B101 Studio 12
Biscuit Factory Studios
100 Clement Road
SE16 4DG.


9. GQ
Vogue House
Hanover Square
London
W1S 1TJ.


10. Dazed & Confused
112-116 Old Street
London
EC1V 9BG.


I now intend to go on to develop potential layouts and designs for presenting my work in, as well as collecting, and recording, the 100 reasons as to why moustaches are just so marvellous...

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