Monday 30 April 2012

Design Practice II//Product/Range/Distribution//Concept Workshop II.



Notes from Thursday's Concept Workshop II, which, unfortunately, I've only just got round to blogging. Looking more into our concept development, and specifically looking at ways we can expand our product concept/context, range and design possibilities.


Working with the Penguin/Puffin Grimms brief.


5 PROBLEMS THAT I AM INTERESTED IN SOLVING


- How can I get children to read more?
- How do you promote an event/product?
- How can people more factual information?
- How can young audiences by introduced to classic fairy tales? 
- How can a subject matter (Grimms Fairy Tales) be effectively communicated in a retail environment.


5 MESSAGES I WANT TO DELIVER


- Books are to be celebrate and that the age of printed (book) designs are NOT DEAD.
- Children should be encouraged to read, and be read to, from an early age.
- Books should be accesible to people globally- through both print and screen-based devices.
- Classic literature can still be relevant in contemporary society.
- Paper is to be celebrated! (Paper craft designs).


5 REASONS WHY


- Because of the history, practicality and enjoyment that can be earnt from reading fictional books- encouraging imaginative and creative childhoods/adults.
- To increase potential intelligence, creativity and imagination- as well as a hunger to learn new things and have a fascination in the world.
- Education and literature should be accesible for all- in libraries, book stores, through digital media, etc. Financial income shouldn't determine your ability and accessibility to learn. 
- Classic fairy tale stories and folk lore are the basis and inspiration behind many contemporary stories- as well as often acting as thought- provoking and inspiring stories.
- Paper's limitations are endless- and, again, can lead to a wealth of imaginative ideas, creativity and design knowledge.


5 FACTS ABOUT YOUR SUBJECT/CONTENT


- There are 209 Grimm Brother's fairy tales.
- The first collection of Grimm's Brothers folk tales were published in 1812 (200 years ago, and are still commonly shared and loved today).
- The Grimm's Brother stories have been translated into over 100 languages.
- Many Grimm's Brothers stories have been adapted into Disney films such as 'Cinderella' and 'Sleeping Beauty'.
- In 2008, in the UK, more than 200 million books were sold.


5 FACTS ABOUT YOUR AUDIENCE/CONTEXT


- 5-11 year old children, the age of which children start Infant school, and finish Primary School (ordinarily, within the UK).
- In 2012, the 15th World Book Day was celebrated on 1st March.
- World Book Day is marked in over 100 countries globally.
- Penguin publishing was founded in 1935, and still remains one of the most trusted and respected publishing houses within the UK to date.
- The education levels for 5-11 year olds are: Key Stage 1, 2 (3,4,5,6- Juniors).


5 DISTINCT PRODUCTS THAT I COULD PRODUCE


- Range of Grimm's Brother's Fairy Tale books (editorial and illustrative).
- Collector's edition box set packaging for the book designs.
- Promotional poster(s) to advertise the retail release of the new book product range.
- Invitations to an opening exhibition of the books and their design (Literary festival? Hay-on-Wye?)
- Educational packs to send to the schools to promote the books with additional merchandise (posters, bookmarks, etc.)


1 OF MY PRODUCTS


- Book design...


5 ELEMENTS THAT COULD TURN THIS INTO A RANGE


- 290 individual stories.
- 100+ Worldwide language translations
- Age ranges 5-7, 7-9, 9-11 (story suitability)
- Collection- Princess collection, Animals collection, etc.
- Collections categorised into time periods published


MORE IDEAS...


- Format
- Colours
- Packaging
- Promotional event


PRODUCT IDEAS (GENERAL)


- Magazine
- Packaging
- app
- Direct mail
- Record sleeve
- CD Cover
- Stationary
- Social media presence
- Books
- Websites
- Online shops
- Screen Assets
- Posters
- Prints
- Logo


TAKE 5 ELEMENTS//TURN IT INTO A RANGE...


- Format
- Colours
- Packaging
- Promotional Event
- Translation


EG PUFFIN/PENGUIN


- Book Cover >>


* x5 Stories...


//Cinderella
//Snow White
//Rapunzel
//Frog Prince
//Donkey's Cabbage


DESIGN


- Banners
- Point of sale
- Tags
- Editional bags
- Bookmarks
- 1st print, collector's edition
- Hardback- wrap around, sleeve, jacket, print finishes- emboss, foil block
- Paperback
- Window display
- eBooks
- Online Assets


Possibly create typeface designs? 


POSTERS>>


* Uppercase
* Lowercase
* Alpha Numerics
- Punctuation


//Print
//Postcard
//Bookmarks


BREAK DOWN AND ESTABLISH RANGE

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