Design Practice II//Product/Range/Distribution//NEW Brief.

Re-written brief, taking into reflection the past week's research and findings, and consideration for the finer details of the brief, and my aspirations for my product outcomes- hopefully making it a little snappier (and much easier to read as a result!)


BRIEF


Create a range of illustrative designs to promote the classic 'Grimm's Fairy Tales' to a new, contemporary audience in a bold, visually communicative range of designs.


BACKGROUND//CONSIDERATIONS


Consider my target market and the retail consumer (audience) of 5-11 year old children, and their parents, and what would most effectively appeal to both audiences.


Research the history and visual communication of The Grimms Brother's Fairy Tales since first published 200 years ago.


Research existing Penguin/Puffin "in house design" to see how this may influence design outcomes.


MANDATORY REQUIREMENTS


Produce an extensive body of research into the history of the Grimm's Brothers Fairy Tales and the illustrative communication of their work throughout the years.


Produce an extensive range of design developments and experimentations.


Produce a range of design outcomes which promote the publication of the book in an informative and persuasive manner.




DELIVERABLES


Produce both promotional/marketing outcomes in print and digital formats such as invitations to promo events, printed advertising, social networking media/eBooks, etc.


Produce a book cover design with a consideration for type and image throughout the book based on ten Grimm's Fairy Tale stories to produce in a variety of formats, both printed and screen-based.


STUDIO DEADLINE


OUGD203 FINAL CRIT// Wednesday 16th May


MODULE DEADLINE


Friday 25th May 2012, 1-2PM