Design Practice III//Notes from 261112 Briefing.

Notes from today's briefing with programme administrator and course leader, Fred Bates.

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NOTES

Year Book Briefing

* Progress crits- Wednesday and Thursday morning (sign up).
* Cross off name for photography workshop.
* GF Smith coming in for industry talk, week on Friday. Joe Gilmore this Friday.

Final Crit Next Week

* Should be seeing boards and all work to submit for the brief.
* Make sure all blogs are up to date and detailed accordingly.
* Bring in all work to date.
* Assessment briefing, 1PM, Monday.

TYPOGATEAUX 141212

BAGD YEARBOOK 2013

* 5th Annual BAGD yearbook.
* DESIGN TEAM: Sophie Wilson, Claudia Griffin, Kirsty Cave, Kirsty Alderson.

* See eStudio postines (at a later date).

PRODUCTION

* Portfolio
* PDF
* Limited Edition Flyer/16pg (economic)

NATIONAL PUBLICITY
(When will I, will I be famous?)

FINAL MAJOR PROJECT 
Considerations

INITIAL PITCH

* Summary and understanding of the programme- reflect the diversity of work produced.

CONCEPTS

* Creative outcomes which reflects ourselves individual, as a design team, and as a degree group.

MARKETING TOOL

* Catalogue version (£3,500 budget, approx)
* Goes out to employees, industry, VIPs, etc
* Downloadable PDF from website

MUST BE APPEALING TO INDUSTRY AND PROFESSIONALS

* Practically conveys a sense of design and professionalism.
* Corporate marketing consideration.
* What makes this course year unique? How do we communicate this- innovative, current.
* How is the content delivered?
* Flooded image photographs, interactive, innovative, interesting content- BE ENGAGING.

IDEAS

* BA (Hons) Graphic Design: The Class of 2013.
* "All for one and one for all".
* Caffeine.
* "Work Hard, Play Hard" (Hard working, innovative, creative).
* "No Rest for the Wicked"

* Have a visual concept/message.
* Student interview with DPS of work?

REQUIREMENTS/IDEAS CONTINUED...

* 210mm x 210mm
* Square format
* £2,500- £3,500 budget (approx)
* Approx 500 copies (around £4 per unit)
* What are we getting out of it by going to print? Consider concepts.
* Embossed greyboard? Colourful, relating to work/play?

WORK HARD/
PLAY HARD
* With complimentary tea/coffee sample...?

STAY SHARP

SUBMISSION

* Short pitch (5 minutes)
* PDF boards
* Submit mock up formats if appropriate?
* See past publications for page numbers, but NOT style
* Cover and spine must be titled

DIVIDE INTO SECTIONS?

* Type
* Image
* Editorial
* Print
* Digital

Etc...

Type
v. The .....

* Write about the caffeine choice average/quotes of the chosen discipline.

DELIVERABLES

* See eStudio brief
* BAGD yearbook continues on to the End of Year Show, New Blood, etc.
* 3 x A2 proposal boards
* Mock ups of deliverables
* Cover design, fonts, colour ways, visual concepts, etc- 4 spreads (different), etc.
* How will we represent members of the course?
* Submit by 9th Jan (Wednesday, 2PM).
* Fashion, Fine Art and Inter. Dis (All definitely want printed publications, other courses may want PDFs).