Monday 12 November 2012

Design Practice III//Avenir & Serif Typefaces.



Researching the theory behind balancing both serif and sans serif typefaces to hopefully achieve a varied, yet still visually consistent use of fonts throughout the proposed magazine/publication for the A/W 2012 Jessie Leong Photography Portfolio.

Using Avenir as Jessie's "house" font choice, I wanted to look (although not very common) for a typeface that would sit well with the geometric sans serif design, and found through matching 'a' 'g' and the 'e', as well as seeking advice through some existing sourced online forums, that Bodoni and Didiot-like serif fonts would sit well with the design, and I look forward to exploring potential compositions and the application of design. More developments can be found on my Design Practice blog.




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