Tuesday 20 March 2012

Design Practice II//YCN/Graze//Box/Net design.




Starting to make more progress with the net of the box design, after discussing potential layouts and colour palettes with Charlie earlier in the day. We have decided to stick to the natural mid brown without our colour palette range as this works well with the base stock colour, as well as looking formal, and fitting to the office environment of which we will be utilising for our promotion of the 'Working Lunch' box. Still a lot more to do- filling in the content inside of the box remains still untouched, but happy with the exterior so far- looking at the existing Graze design, any information we feel needs to be carried over (such as the environmental, recyclable packaging- health/allergy warnings, etc). On the original Graze box, they use the triangular icon for the recyclable material imagery, which I attempted to work with, but decided to use the rounded recycling logo for the finalised design as this was not only more suited to the sticker seal (that will be placed on the box once folded and packaged), but also ties in with the existing logo on the serviette design (see images below).
Lots more to crack on with!


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