Tuesday 20 March 2012

Design Practice II//YCN/Graze//Hypothetical set menus.


Generating initial ideas and information for hypothetical set menus, to use as nutritional information/ingredient information within our mock up Graze box design.
For the 'Working Lunch' campaign, we are prompting the Graze box for workers, and the working environment- proposing that four key, balanced, nutritional benefits are key to a good working day, and, for employers, harder-working, healthier employees, which, to them results in less sick days!


Below, I have used my research previously gathered on my Design Context blog (see link for more information) to create a couple of menu ideas for the boxes which feature the four key nutritional benefits of (within the workplace) :


APPETITE
ENERGY
HEALTHY HEART
WELLBEING


BOX IDEA I//PRODUCT LIST.

APPETITE// Smoked paprika, garlic & thyme, rustic marble bread.

ENERGY// Orange & Cinnamon flapjack.

HEALTHY HEART// Fennel seeds & honey peanuts.

WELLBEING// Sun dance.



BOX IDEA II//PRODUCT LIST.


APPETITE// Tomato, herb & provolone cheese rustic marble bread.


ENERGY// Fruit & seed flapjack.


HEALTHY HEART// Born in the USA.


WELLBEING// Bounty hunter.




BOX IDEA III//PRODUCT LIST.


APPETITE// West country cheddar, red onion & chutney foccacia.


ENERGY// Orange & ginger flapjack.


HEALTHY HEART// Bakewell tart.


WELLBEING// Pina colada.






BOX IDEA IV//PRODUCT LIST.


APPETITE// Cherry tomato, basil & puglian pesto foccacia.


ENERGY// Honeycomb flapjack.


HEALTHY HEART// Himalayas & beyond.


WELLBEING// Beach bum.



* I attempted to make the ingredients/products within the box as harmonious as possible... but Graze really don't make it easy...

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