The full written exercise from Friday's studio workshop session, looking at ways to prioritise level 6, an initial insight into brief writing and deciding what we want to achieve from our portfolio and design practice throughout the year, all writing information and personal views as shown below.
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PRIORITIES
1. CONFIDENCE IN MY ABILITIES AND SELF BELIEF
No- one will believe in either myself or my work if I don't actively have belief in myself.
2. LIVE BRIEFS
Demonstrate my ability to keep to a deadline, and, hopefully, to meet the wants of the specific project client(s).
3. EXPLORATION OF EDITORIAL DESIGN
Experimentation and the development of editorial design to expand and diversify my design portfolio.
4. EXAMPLES OF WORK THAT REFLECT MY PERSONALITY AND HUMOUR
Define my "style" of working and design as a means of visual communication to potential clients and employers upon graduation to reflect my chosen areas of designs, and to fit into a studio environment/work as readily as possible.
5. EVIDENCE OF INTEREST AND PLEDGE TO BECOMING AN ETHICAL AND SUSTAINABLE DESIGNER
Give evidence of my interests within ethics and sustainability within design by actively demonstrating this throughout my work in the way of using sustainable materials, and highlighting matters of worldly importance, such as in my proposed honey bee product design/packaging brief.
6. IS MY FMP CONCEPT TOO UNREALISTIC- OR CAN IT BE ACHIEVED?
Define and strategically plan the course of my FMP project, and discuss potential planning research and practical outcomes to see whether or not my ambitions for the module can be realised.
7. WILL MY INTROVERTED NATURE HOLD ME BACK FROM GETTING A JOB?
Although it's in my nature, and I know something that will never change completely, will my apparent shyness hold me back by potentially putting employers off me during interviews as introversion can sometimes be mistaken for surliness or being withholding?
8. SHOULD I "PLAY THE FIELD" OR STICK TO WHAT I KNOW IN REGARDS TO DESIGN STUDIOS?
Does loyalty necessarily result in employment, or is it worth making as many industry contacts as possible before graduation?
9. RESEARCH STUDIOS WITHIN THE UK AND OVERSEAS FOR POTENTIAL INDUSTRY EXPERIENCE/EMPLOYMENT UPON GRADUATION
Explore various (branding) Graphic Design studios throughout the UK and overseas to develop a network of contacts for potential communication/employment opportunities upon graduation.
10. RESEARCH UNDERWATER PHOTOGRAPHY (FMP) AND DEVELOP EXISTING SKILLS
Develop and broaden my skills, specialising in underwater photography for the purposes of documenting coral reefs in Egypt for my FMP which promotes the rebuilding of coral reefs around the world.
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PORTFOLIO
WANT
EXAMPLES OF WORK THAT REFLECT MY PERSONALITY AND HUMOUR
Demonstrate my personality, way of working and specialisms within design to give a clear idea to potential clients and industry contacts of the work I would be interested in pursuing upon graduation.
EXPLORATION OF PACKAGING
Explore various packaging briefs and design to meet a professional, retail standard, and to add more diversity and versatility to the existing projects in my design portfolio.
EXPERIMENTATION AND DEVELOPMENT OF TYPOGRAPHIC DESIGN
Explore the development of typographic design in both illustrative and more traditional, geometric formats for an extended and expanded skills and interest set.
APPLICATION OF COLOUR THEORY
Apply knowledge and interest within colour theory to demonstrate what I have learnt, and how I can effectively apply it to future projects and the professional design industry.
LIVE BRIEFS
Demonstrate my ability to work within a deadline, and, hopefully, to meet the wants of the project client(s).
PHOTOGRAPHY BRIEF
Showcase my interest and skills within photography in a skills- driven brief, which will allow potential clients and industry professionals to become aware of my diverse range of interests and abilities within design.
HAND RENDERED ILLUSTRATION
Return to my "roots" within illustration and explore other methods to, once again, strengthen the variation and diversity within my design portfolio.
SKILLS DRIVEN BRIEF
Demonstrate my wide skills set and capabilities within design throughout a range of different project outcomes such as hand-rendered design, photography and throughout various print finishes.
RESEARCH DRIVEN BRIEF
Showcase my passion and interest in research- driven briefs, and my desire to learn, and absorb a wealth of knowledge in order to inform my briefs and result in the most effective outcomes as possible.
LIVE BRIEF
Demonstrate my abilities to work within the time constraints of a live deadline, and, hopefully, to produce a finalised outcome that meets the wants/need of the brief client(s).
COLLABORATIVE BRIEF
Demonstrate my abilities to work effectively within a team for potential employment credibility within a small design studio.
SELF-INITIATED BRIEF
Demonstrate my creativity, imagination and motivation with a range of self-initiated briefs that demonstrate my natural interest and personality within design.
NATIONAL COMPETITION BRIEF
Showcase my natural competition and hunger for recognition and ambition within the design industry by entering various national competition briefs such as YCN, ISTD, Penguin Award and D&AD design briefs.
EVIDENCE OF STUDIO/INDUSTRY WORK EXPERIENCE
Give evidence of my work whilst on industry experience/placement to demonstrate my ability to work within a studio environment, and, hopefully, to produce a high- standard body of work throughout my time there.
WORK AVAILABLE TO PURCHASE ONLINE
Everyone is a potential client. Always give links/notice to the public of where work can be purchased online to potentially make a strong client basis and to support my personal and professional design practice.
"FAN ART"
Create high-profile proposed/design outcomes for a well-publicised film/publication, etc to develop a profile within the "fan art" industry, and to gain recognition from potential clients and my design contemporaries.
DESIGN PROPOSAL/REBRAND FOR NATIONAL COMPANY
Promote my work to a wider audience by proposing a rebrand for a national company throughout a substantial design project, potentially showcasing my work to the client(s) also, and gaining a higher profile in the branding design industry.
WORK AROUND PERFORMING ART/DESIGN
Promote my work to a wider audience by creating work for the performing arts industry (an artist/dance/theatre company, etc.), potentially showcasing my work to the client(s) also, and gaining a higher profile in the design industry, as well as maintaining a passion throughout personal interest(s).
DESIGN FOR THE MUSIC INDUSTRY
Promote my work to a wider audience by creating work for the music industry (an event/band), potentially showcasing my work to the client(s) also, and gaining a higher profile in the design industry.
MOTION GRAPHIC DESIGN
Give evidence of my skills and capabilities within motion graphic design through After Effects, potentially exploring CS6 software through a portfolio showreel.
DESIGN FOR WEB
Showcase my abilities in designing for web with a basic variety of proposed web designs and an introduction into programming (with HTML & CSS).
DESIGN FOR EBOOK/IPAD/KINDLE
Show my interests and skills set with the design for new technologies, demonstrating my versatility between both printed and digital design.
INFOGRAPHIC DESIGN
Showcase my diverse range of interests in applied illustration and image-making, along with the collection and resourcing of data throughout infographic design.
EVIDENCE OF DEVELOPMENT IN RETAIL GRAPHICS
Demonstrate my diverse range of interests within my design portfolio and my awareness of corporate clients throughout designing for various retail environments.
EVIDENCE OF AWARENESS AND PASSION FOR ETHICAL AND SUSTAINABLE DESIGN
Give evidence of my interests within ethics and sustainability within design by actively demonstrating this throughout my work in the way of using sustainable materials, and highlighting matters of worldly importance, such as in my proposed honey bee product design/packaging brief.
NEED
RANGE OF SKILLS AND APPLIED METHODS
Demonstrate my wide variety of applied skills through a diverse range of briefs.
TYPOGRAPHIC AND EDITORIAL DESIGN
Explore the development of typographic and editorial design in both illustrative and more traditional, geometric formats for an extended and expanded skills and interest set.
PHOTOGRAPHY PROJECT
Develop portfolio with skills- driven photography briefs that demonstrate my diverse interests.
RESEARCH-DRIVEN BRIEF
Showcase my passion and interest in research- driven briefs, and my desire to learn, and absorb a wealth of knowledge in order to inform my briefs and result in the most effective outcomes as possible.
ETHICS AND SUSTAINABILITY- AWARE BRIEF(S)
Give evidence of my interests within ethics and sustainability within design by actively demonstrating this throughout my work in the way of using sustainable materials, and highlighting matters of worldly importance, such as in my proposed honey bee product design/packaging brief.
BRANDING BRIEF(S)
Demonstrate my speciality interest throughout my design practice with a wide range and selection of briefs centered around brand identity and brand development with a significant variety of product outcomes.
PHOTOGRAPHIC BRIEF(S)
Showcase my particular interest in photography with a range of high-standard, professional- outcome briefs and applied image projects.
IMAGE FOR PURPOSE
Showcase my past specialism within image-making throughout a wide variety of briefs from retail graphics to brand identity design.
SKILLS- DRIVEN BRIEF
Demonstrate my wide skills set and capabilities within design throughout a range of different project outcomes such as hand-rendered design, photography and throughout various print finishes.
RESEARCH- DRIVEN BRIEF (NEW INTERESTS)
Develop a range of briefs with a new found interest, wealth of knowledge or body of research to demonstrate my adaptability to new knowledge provided by clients and from design briefs in a professional design capacity.
LIVE BRIEF
Demonstrate my abilities to work within the time constraints of a live deadline, and, hopefully, to produce a finalised outcome that meets the wants/need of the brief client(s).
COLLABORATIVE BRIEF
Demonstrate my abilities to work effectively within a team for potential employment credibility within a small design studio.
SELF- INITIATED BRIEF
Demonstrate my creativity, imagination and motivation with a range of self-initiated briefs that demonstrate my natural interest and personality within design.
NATIONAL COMPETITION BRIEF
Showcase my natural competition and hunger for recognition and ambition within the design industry by entering various national competition briefs such as YCN, ISTD, Penguin Award and D&AD design briefs.
DESIGN FOR WEB
Showcase my abilities in designing for web with a basic variety of proposed web designs and an introduction into programming (with HTML & CSS).
EXAMPLES OF WORK THAT REFLECT MY PERSONALITY AND HUMOUR
Demonstrate my personality, way of working and specialisms within design to give a clear idea to potential clients and industry contacts of the work I would be interested in pursuing upon graduation.
PROMOTION OF ETHICS AND SUSTAINABILITY
Promote ethics and sustainability within design by actively demonstrating this throughout my work in the way of using sustainable materials, and highlighting matters of worldly importance, such as in my proposed honey bee product design/packaging brief.
PACKAGING BRIEF
Demonstrate the variety and diversity in my skills set and portfolio with a retail- standard packaging brief as part of a substantial negotiated brief in the OUGD301 Design Practice module.
DESIGN FOR RETAIL ENVIRONMENT(S)
Demonstrate my diverse range of interests within my design portfolio and my awareness of corporate clients throughout designing for various retail environments.
EXPLORING TYPE AND LAYOUT
Develop a personality through exploring hand rendered typographic and editorial design outcomes.
EXPLORATION OF HAND-RENDERED ILLUSTRATION
Return to my "roots" within illustration and explore other methods to, once again, strengthen the variation and diversity within my design portfolio.
EXPLORATION OF LOGO DEVELOPMENT
Develop one of my less experienced areas within branding through extensive exploration of logo development.
EXPLORATION OF VECTOR- BASED ILLUSTRATION
Explore and expand upon my existing skills in vector-based illustration and in a contextualised project outcome.
EXPLORATION OF TABLET- GENERATED ILLUSTRATION
Explore more methods of production and design throughout tablet-rendered design, and pushing the boundaries of what I already know.
APPLICATION OF KNOWLEDGE AND UNDERSTANDING OF COLOUR THEORY
Apply my existing knowledge and skills set within colour theory to develop a professional high-standard print/web design brief outcome.
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SKILLS
WANT
EXPERIMENT WITH TYPE AND LAYOUT
Explore potential design outcomes to define a "style" of working with editorial/publication design and develop a stronger familiarity.
DREAMWEAVER
Develop basic understanding of HTML/CSS coding for basic web design (branding/promotion).
PHOTOGRAPHY (UNDERWATER)
Practice and develop skills prior to Scuba Diving in Egypt- collecting research for coral reef conservation for FMP.
PHOTOGRAPHY (DOCUMENTATION)
Developing a professional/visual portfolio and research imagery.
PHOTOGRAPHY (MACRO)
Practice skills and techniques of photographing animals, floral/fauna and food in preparation for honey bee brief.
PATTERN- MAKING SKILLS
Develop and experiment with pattern making skills to produce items such as notebooks and gift wrap to sell via craft fairs and online shops.
SCREENPRINTING
Broaden skills and practice to develop new print and design outcome methods.
LETTERPRESS
Practice and develop methods of traditional practice of print methods and exploration of design outcomes.
WEB-BASED PROMOTION
Explore potential methods of online promotion to both a national and global audience for both myself and potential design clients.
COMMUNICATION WITH CLIENTS
Strengthen means of communication with clients for easy accessibility and feedback from one another.
PERSONAL BRANDING
Develop a clear representation and visual communication/translation of my design portfolio to date.
E-BOOK/IPAD/KINDLE TECHNOLOGY
Teach myself new methods of design technology to ensure I keep up with the modern, digital age.
EDITORIAL DESIGN
Explore methods of visual communication and experimentation to develop and strengthen my design portfolio.
RESEARCH (GENERAL)
Become more ambitious with my methods of sourcing and generating contextual research.
NETWORKING AND PROMOTION
Promote both myself and my work more actively and through new and varied methods of distribution.
TYPOGRAPHIC DESIGN
Explore various methods of typographic design and sources of inspiration for a varied, unique, product outcome.
HAND RENDERED TYPOGRAPHY
Develop a personality through exploring hand rendered type.
HAND RENDERED ILLUSTRATION
Return to my "roots" within illustration and explore other methods to, once again, strengthen the variation and diversity within my design portfolio.
IMAGE FOR PURPOSE
Explore image in context (e.g. editorial illustration)
PRODUCT DESIGN
Explore means of product design within the application of packaging and branded design outcomes.
MOTIVATION AND AMBITION
Maintain hunger, passion and inspiration for Graphic Design within my personal and professional development.
BUSINESS KNOWLEDGE AND ENTREPRENEURSHIP
Explore the business of design from both a studio and freelance background.
INDUSTRY AND MARKET ANALYSIS
Explore and analyse contemporary market, particularly with the branding briefs and clients.
BRAND DEVELOPMENT
The visual and conceptual development with brand identity projects.
CONFIDENCE IN MY ABILITIES
Strengthen my self belied in order to help me promote myself and showcase my work most effectively.
NEED
BOOK BINDING
Develop experimentation and methods of delivery in both editorial and publication design.
UNDERSTANDING OF WEB DESIGN
Broaden my potential through product outcomes, abilities and future employment credentials and qualities.
LASER CUTTING
Develop skills and experimentation for both draft and finalised outcomes.
PUBLICATION DESIGN
Combining editorial, typographic, photographic, and/or illustrative design for a considered, professional design outcome.
DREAMWEAVER
Develop skills for web design development through HTML and CSS coding.
PACKAGING DESIGN
Creating unique and retail-worthy product packaging for a professional, well-rounded design portfolio.
SCREENPRINTING
Broaden skills and practice to develop new print and design outcome methods.
LETTERPRESS
Practice and develop methods of the traditional practice of print methods and exploration of design outcomes.
PERSONAL BRANDING
Develop a clear representation and visual communication/translation of my design portfolio to date.
EXPERIMENTATION WITH TYPE AND LAYOUT
Explore potential design outcomes to define a "style" of working within editorial/publication design and develop a stronger familiarity.
APPLICATION OF COLOUR THEORY
Applying knowledge and interest to visual outcomes and briefs.
PRESENTATION (VISUAL AND VERBAL)
Consistently present my work to a professional standard and develop a confidence with my design outcomes.
ADVERTISING AND PROMOTION
Actively promote myself in new and innovative ways in order to create as wide a target audience as possible.
SALES AND SELF PROMOTION
Learn to get over potential anxieties/self- consciousness as I approach students/studios/potential clients upon graduation.
PRODUCT DESIGN
Explore means of product design within the application of packaging and branded design outcomes.
CONSISTENT DOCUMENTATION (BLOGGING)
Remain consistent with research and attempt to document all workshops/complete all tasks on the day given.
RETAIL GRAPHIC DESIGN
Demonstrate versatility within my design portfolio by exploring retail graphics in various retail environments.
DEVELOP A NETWORK OF CORPORATE CLIENTS
Learn to not be afraid of the more corporate clients. Lots of lessons could be learnt, and opportunities gained- the worst they can say is no.
PRINT FINISHES
Explore traditional methods of print theory and design applications for quality mock ups and final outcomes.
TYPOGRAPHIC THEORY AND APPLICATION
Learn about the "rules" of type and the grid before I attempt to break them.
CONFIDENCE IN MY ABILITIES AND SELF BELIEF
No-one will believe in either me or my work if I don't actively believe in myself.
FACE-TO-FACE NETWORKING
Practice makes perfect. Stay calm, and think before you speak. They're just human too.
VISUAL COMMUNICATION THROUGH BRANDING
Often the simplest ideas are the most effective- form follows function. Be original.
COMMUNICATION WITH INDUSTRY PROFESSIONALS (PRINTERS)
Develop close contacts with industry professionals for key networking opportunities and to achieve professional design outcomes.
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WORK
WANT
EXPLORATION OF EDITORIAL DESIGN
Experimentation and the development of editorial design to expand and diversify my design portfolio.
PERSONAL BRANDING
Develop a clear representation and visual communication/translation of my design portfolio to date.
SELF INITIATED BRIEFS
Showcase a range of self initiated briefs to demonstrate my own initiative and design creativity.
MOTION GRAPHICS PORTFOLIO SHOWREEL
Develop a motion graphics portfolio showreel to excite and interactively involve potential graduates/employers when visiting various links of my online design presence, such as tumblr blog(s), website, etc.
EXPLORATION OF DESIGN FOR PRINT
Explore and develop my understanding of design for print through both practical and theoretical application of what I have learnt during my time at University.
BRIEF(S) PROMOTING SUSTAINABILITY
Promote sustainability within design by actively demonstrating this throughout my work in the way of using sustainable materials, and highlighting matters of worldly importance, such as in my proposed honey bee product design/packaging brief.
RESEARCH- DRIVEN BRIEF
Showcase my passion and interest in research- driven briefs, and my desire to learn, and absorb a wealth of knowledge in order to inform my briefs and result in the most effective outcomes as possible.
ARTS PROJECT (DESIGN/PERFORMING ARTS CLIENT)
Create brief(s) that are specifically targeted to the arts industry to not only potentially raise my profile throughout both the arts and design industry, but also to maintain interest and passion throughout self-initiated brief(s).
EXPLORATION OF BOOK BINDING
Explore methods of production in book binding, and the potential possibilities that can be formed for a well-considered, high-end design outcome, and mock- up examples made throughout the design process for each individual editorial/publication brief.
STUDIO PHOTOGRAPHY PORTFOLIO
Develop a high-standard, professional- looking design portfolio by photographing finalised outcomes in a studio environment with professional lighting and considered layout/appropriate means of set design, etc.
TYPOGRAPHIC BRANDING
Explore typography in a clean, minimal and professional-standard branding outcome.
HAND RENDERED ILLUSTRATION
Explore the various personalities and method of production in decorative, hand-rendered illustration for a variety of outcomes including retail graphics, branding, and so on.
NEGATIVE SPACE IMAGE/ICONS (BRANDING)
Explore specialist area of image- making in branding and logo development, as perfected by some of my favourite designers, such as Noma Bar.
PRINTED PORTFOLIO
Create a professional-standard, printed portfolio with a diverse range of projects, available to take with me to studio visits, industry experience, etc.
DIGITAL PORTFOLIO
Design a portfolio that is also available to view digitally for easy accessibility by industry professionals, potential clients and employers.
PRINTED PUBLICATION PROSPECTUS
Throughout Level 06 and the OUGD301 module, explore type, layout and editorial briefs throughout a range of significant project outcomes such as the University of Leeds ballet society prospectus.
LIVE BRIEFS
Demonstrating my ability to keep to a deadline, and, hopefully, to meet the wants of the specific project client(s).
COLLABORATIVE BRIEFS
Demonstrate ability to work with others effectively in a group environment.
PERSONAL WEBSITE
Develop a professional means of online portfolio, contact, and showcasing my work online to various potential clients, and/or industry professionals.
BRIEF(S) EXPLORING LITERATURE (MODERN CLASSICS/CONTEMPORARY)
Explore personal interests within literature and combining with existing design interest and specialisms to gain a higher profile and recognition within the industry, as well as maintaining personal interest throughout.
DESIGN PROPOSAL(S) FOR NATIONAL CLIENT
Promote my work to a wider audience by proposing a rebrand for a national company throughout a substantial design project, potentially showcasing my work to the client(s) also, and gaining a higher profile in the branding design industry.
SKILLS- DRIVEN BRIEF
Demonstrate my wide skills set and capabilities within design throughout a range of different project outcomes such as hand-rendered design, photography and throughout various print finishes.
USE OF SUSTAINABLE/ETHICAL MATERIALS
Promote use of sustainable and ethical materials within my work to demonstrate my passion and ambition in becoming a sustainable designer, and to "practice what I preach".
PRODUCT RANGE FOR HONEY GIFT SET
Create a product range for one of my chosen briefs in creating a promotional range of luxury honey products along with recipe book and promotional pack to spread the awareness of the plight and decline in the number of honeybees within the UK.
PORTRAITURE PHOTOGRAPHY
Develop my capabilities and interest within portraiture photography throughout my portfolio, particularly in the case of promotional prospectus for the University of Leeds Ballet Society, 2012/13.
NEED
LIVE BRIEFS
Example of professionalism in real-life projects.
PERSONAL WEBSITE
Being able to understand, edit and maintain my own online presence actively and with immediacy.
SELF INITIATED BRIEFS
Showcase a range of self initiated briefs to demonstrate my own initiative and design creativity.
EXPLORATION OF EDITORIAL DESIGN
Experimentation and the development of editorial design to expand and diversify my design portfolio.
EVIDENCE OF KNOWLEDGE OF AFTER EFFECTS
Give evidence of my basic understanding of After Effects through a small, self-initiated brief, such as creating a personal showreel/website introduction which encompasses my work and personality.
EVIDENCE OF UNDERSTANDING OF HTML & CSS
Give evidence of my stated basic understanding of coding through HTML & CSS and expand upon this knowledge in given web-design workshops as available throughout the year.
PERSONAL BRANDING
Develop a visually consistent and substantial personal brand which I can be proud of, and feel visually communicates and represents both myself and my design portfolio.
EXPLORATION OF DESIGN FOR PRINT
Explore various means of design for print through a variety of projects in my design portfolio, such as digital, screen and a mixture of print finish product outcomes.
EXPLORATION OF DESIGN FOR SCREEN
Explore various means of design for screen to design for the modern age through eBooks, websites and online networking media.
DEVELOP DESIGN FOR NEW TECHNOLOGIES
Through both practical application and theoretical learning and development, explore how I can become part of the design industry for new technologies, and ensure I keep up to date with modern design trends.
PROFESSIONAL PRINT OUTCOMES
Explore means of designing for professional print outcomes, working closely with printers to develop both my design experience and theoretical knowledge of the print industry.
EXPLORATION OF BOOKBINDING
Explore bookbinding and the diverse range of potential outcomes throughout a range of projects in both self- crafted and professional design outcomes.
LOGO DEVELOPMENT
Develop upon my "weak spot" of branding design throughout logo design and development to strengthen and to develop a new confidence and belief in myself in terms of this area of design.
CONCEPTUAL DEVELOPMENT & VISUAL REALISATION
Visually develop and strengthen my conceptual design in a professional, high-standard, and consistent design outcome.
EXPLORATION OF HAND RENDERED ILLUSTRATION
Explore the various personalities and methods of production in decorative, hand-rendered illustration for a variety of outcomes including retail graphics, branding, and so on.
EXPLORATION OF TABLET RENDERED ILLUSTRATION
Explore the potential of tablet rendered illustration and the limitations of tablet-based design.
EXPLORATION OF HAND RENDERED TYPOGRAPHY
Explore the various personalities and methods of production in decorative, hand-rendered typography for a variety of outcomes including retail graphics, branding, and so on.
COLLABORATIVE BRIEFS
Demonstrate ability to work with others effectively in a group environment.
EXPLORATION OF RETAIL GRAPHICS
Develop and broaden my existing portfolio and project outcomes by exploring the various means of retail graphics throughout both typographic and image for purpose Graphic Design.
EXPLORATION OF PACKAGING DESIGN
Develop a considered "weak spot" of my existing design portfolio by exploring packaging design through various product outcomes, such as through the honey gift set/packaging brief I have set for myself during the Design Practice III module.
DEVELOP ICONOGRAPHY
Explore design outcomes through iconography and perfect my minimal, vector-based designs and visual communication skills.
DEVELOP TYPOGRAPHIC DESIGN
Strengthen and explore my capabilities and potential design outcomes through typographic design with a combination of vector and hand-rendered briefs.
EXPLORATION OF BOOK BINDING
Develop my existing skills in book binding and communication with industry professionals to develop a quality- standard and experimental product outcome/design.
PROFESSIONAL PRINT OUTCOMES
Develop my relationship with industry professionals and develop my own practical and theoretical knowledge of print for a consistent, high standard of printed design outcomes.
NETWORKING SITE CUSTOMISATION
Develop my understanding of various networking and social media sites and customisation that can be applied to templates throughout, such as Twitter and Facebook.
UNIQUE BRAND/LOGO DEVELOPMENT
Develop an improved skill for unique brand identity and logo development as I go on to explore a potential career/industry experience with a branding design studio.
CONCEPTUAL DEVELOPMENT/PITCH BOARDS
Strengthen my conceptual development and presentation through pitch boards for a concise and direct focus within my briefs and design outcomes.
TACTILE PRINTED DESIGN
Explore wider means of tactile printed design through various print methods, both personally undertaken and organised with industry professionals.
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RESEARCH
WANT
CURRENT HONEY INDUSTRY AND MARKET- PRODUCTS, BRANDS AVAILABLE, VARIOUS HONEY TYPES, ETC.
BEEKEEPING AND THE CURRENT STATUS OF ENDANGERMENT AS SUFFERED BY UK HONEYBEES.
HISTORY AND DISCOGRAPHY OF THE UK BAND, 'ORANGE JUICE'.
RESEARCH UNDERWATER PHOTOGRAPHY (FMP) AND DEVELOP EXISTING SKILLS.
DEVELOP GENERAL PHOTOGRAPHY SKILLS.
EXPLORE BALLET IN LEEDS AND THE CONTEMPORARY DANCE SCENE.
EXPLORE GRADUATE PHOTOGRAPHY IN THE UK AND THE INDUSTRY ON BOTH A NATIONAL AND GLOBAL LEVEL.
RESEARCH 1980'S GRAPHIC DESIGN AND IT'S INFLUENCE ON THE MODERN- DAY MUSIC INDUSTRY.
RESEARCH THE CONTEMPORARY INTERIOR ARCHITECTURE INDUSTRY.
RESEARCH CONTEMPORARY ARCHITECTURE BRANDING.
RESEARCH CONTEMPORARY PHOTOGRAPHY BRANDING.
RESEARCH CONTEMPORARY BALLET BRANDING.
RESEARCH THE EROSION OF CORAL REEFS AND IT'S EFFECT ON THE ECO-SYSTEM AS PART OF MY FMP RESEARCH/DEVELOPMENT.
RESEARCH THE INNOCENT DRINKS COMPANY AND THEIR INFLUENCE ON THE HEALTH DRINKS INDUSTRY IN THE 21ST CENTURY.
RESEARCH BALLET INFORMATION GUIDES/PROSPECTUSES FOR EDITORIAL LAYOUT AND PHOTOGRAPHIC INSPIRATION.
RESEARCH VARIOUS METHODS OF BOTH DIGITAL AND PRINTED PROMOTION FOR A VARIETY OF BRIEF OUTCOMES.
RESEARCH AND DEVELOP SKILLS IN BOTH HTML & CSS FOR WEB DESIGN AND DEVELOPMENT.
ARRANGE MEETING WITH PHOTOGRAPHER, JESSIE LEONG, TO DISCUSS POTENTIAL PROJECT OUTCOMES.
RESEARCH EXISTING PROMOTIONAL MEDIA FOR BALLET AND DANCE PERFORMANCE IN THE UK AND OVERSEAS.
ARRANGE MEETING WITH ARCHITECT STUDENT, JAMES MAXWELL, TO DISCUSS POTENTIAL PROJECT OUTCOMES.
RESEARCH DIVING SITES (SCUBA) IN THE RED SEA IN PREPARATION FOR MY RESEARCH AND PHOTOGRAPHIC DOCUMENTATION FOR MY CORAL REEF EROSION PROMOTION, AS PROPOSED FOR MY FMP PROJECT.
ARRANGE MEETING WITH ANIMATOR CHRIS LUK TO DISCUSS POTENTIAL PROJECT OUTCOMES.
ARRANGE MEETING WITH LEEDS COLLEGE OF ART BA (HONS) PRINTED TEXTILES AND SURFACE PATTERN DESIGN TUTORS TO DISCUSS POTENTIAL OUTCOMES AND EDITORIAL DESIGN IDEAS BEFORE PITCHING CONCEPT DEVELOPMENT BOARD(S).
NEEDS
EXISTING HONEY PRODUCTS AND COMPETITORS IN THE EXISTING MARKETPLACE.
BRAND IDENTITY OF CONTEMPORARIES WORKING IN THE RELEVANT INDUSTRIES FOR SPECIFIC CLIENTS (PHOTOGRAPHY, ANIMATORS, ETC.)
RESEARCH THE CONTEMPORARY HEALTHY DRINKS MARKET FOR SALES ND AUDIENCE TO DEVELOP DISSERTATION QUESTION AND SUSTAINABILITY RESEARCH.
SCUBA DIVING WITHIN THE UK AND ABROAD (PADI COURSE) IN PREPARATION FOR FMP UNDERWATER PHOTOGRAPHY IN EYGPT- PROMOTION OF THE REBUILDING OF CORAL REEFS.
RESEARCH STUDIOS WITHIN THE UK AND OVERSEAS FOR POTENTIAL INDUSTRY EXPERIENCE/EMPLOYMENT UPON GRADUATION.
RESEARCH THE INNOCENT DRINKS COMPANY AND THEIR INFLUENCE ON THE HEALTH DRINKS INDUSTRY ON THE 21ST CENTURY.
RESEARCH EXISTING ONLINE PHOTOGRAPHY PORTFOLIOS FOR CONTEXTUAL RESEARCH.
RESEARCH EXISTING ONLINE ANIMATION PORTFOLIOS FOR CONTEXTUAL RESEARCH.
RESEARCH EXISTING ONLINE ARCHITECTURE PORTFOLIOS FOR CONTEXTUAL RESEARCH.
RESEARCH VARIOUS METHODS OF BOTH DIGITAL AND PRINTED PROMOTION FOR A VARIETY OF BRIEF OUTCOMES.
RESEARCH PORTFOLIOS OF OTHER GRADUATE ANIMATORS AND EXISTING BRAND IDENTITY/PROMOTION AS A MEANS OF INSPIRATION.
ARRANGE MEETING WITH BALLET SOCIETY (UNIVERSITY OF LEEDS) FOR INSIGHTFUL INFORMATION AND RESEARCH TO HELP SUPPORT BRAND IDENTITY OUTCOMES.
ARRANGE MEETING WITH PHOTOGRAPHER, JESSIE LEONG, TO DISCUSS POTENTIAL PROJECT OUTCOMES.
RESEARCH EXISTING PROMOTIONAL MEDIA FOR INDIE/NU WAVE MUSIC EVENTS IN THE UK (PAST AND PRESENT)
RESEARCH EXISTING PROMOTIONAL MEDIA FOR BALLET AND DANCE PERFORMANCE WITHIN THE UK AND OVERSEAS.
ARRANGE MEETING WITH ARCHITECT STUDENT, JAMES MAXWELL, TO DISCUSS POTENTIAL PROJECT OUTCOMES.
ARRANGE MEETING WITH ANIMATOR, CHRIS LUK, TO DISCUSS POTENTIAL PROJECT OUTCOMES.
ARRANGE MEETING WITH LEEDS COLLEGE OF ART BA (HONS) PRINTED TEXTILES AND SURFACE PATTERN DESIGN TUTORS TO DISCUSS POTENTIAL OUTCOMES AND EDITORIAL DESIGN IDEAS BEFORE PITCHING CONCEPT DEVELOPMENT BOARDS.
RESEARCH CONTEMPORARY BALLET BRANDING (UNIVERSITY OF LEEDS BALLET SOCIETY).
CONTEMPORARY PHOTOGRAPHY BRANDING (JESSIE LEONG/LULU AND THE LENS).
HONEY (PRODUCT) BRAND IDENTITY RESEARCH.
RESEARCH/QUESTIONNAIRE ABOUT HONEY TASTES/AUDIENCE/PREFERENCES.
RESEARCH AND DEVELOP SKILLS IN HTML AND CSS FOR WEB DESIGN AND DEVELOPMENT.
RESEARCH DIVING SITES (SCUBA) IN THE RED SEA IN PREPARATION FOR MY RESEARCH AND PHOTOGRAPHIC DOCUMENTATION FOR MY CORAL REEF EROSION PROMOTION, AS PROPOSED FOR MY FMP PROJECT.
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QUESTIONS
WANT
HAVE I GOT TIME TO EXPLORE AND EXPERIMENT WITHIN THE PRODUCT DESIGN INDUSTRY?
HOW MANY HOURS SHOULD I SPEND ON MY DISSERTATION PER WEEK?
WILL I FINANCIALLY BE ABLE TO FULFIL MY AMBITIONS IN DESIGN TO A HIGH STANDARD THIS YEAR?
ARE MY PROJECTS INTERESTING ENOUGH TO THE GENERAL PUBLIC?
ARE MY BRIEFS DIVERSE ENOUGH?
IS MY WORK GOOD ENOUGH FOR INDUSTRY?
IS MY PORTFOLIO EFFECTIVELY REFLECTING MY DESIGN INTERESTS?
IS MY SKILLS SET DIVERSE ENOUGH?
IS MY SKILLS SET TOO DIVERSE? ("JACK OF ALL TRADES")
DOES MY PORTFOLIO REFLECT MY HARD WORK AND AMBITION?
IS MY STYLE OF WORK MORE SUITED TO FREELANCE DESIGN?
AM I EXPERIENCED ENOUGH TO WORK IN A BRANDING STUDIO?
WILL MY PROJECTS BECOME MORE CONTEXTUALISED?
IS THE TIME GIVEN A REALISTIC MEASURE TO MY AMBITIONS?
WILL I BE ABLE TO SUSTAIN MYSELF SPIRITUALLY AND FINANCIALLY IF I DECIDE TO BECOME FREELANCE?
WILL MY INTROVERTED NATURE HOLD ME BACK FROM GETTING A JOB?
HAVE I FOCUSED ON A DESIGN SPECIALISM TOO LATE IN MY DEGREE?
IS MY RESEARCH OVERWHELMING MY DESIGN PRACTICE?
WILL I BE ABLE TO FINANCIALLY AND INDEPENDENTLY BE ABLE TO SUPPORT MYSELF AFTER GRADUATION?
WILL I EVER FULLY GET OVER DEFENSIVENESS?
WILL I EVER FEEL TRULY OUTGOING IN A STUDIO ENVIRONMENT?
WILL MY NATURAL INTROVERSION FIT INTO A CONTEMPORARY STUDIO ENVIRONMENT?
SHOULD I HAVE A SPECIFIC FOCUS WITHIN MY RATIONALE/DESIGN OUTCOMES FOR THIS YEAR?
IS MY FMP CONCEPT TOO UNREALISTIC- OR CAN IT BE ACHIEVED?
DO I HAVE ENOUGH TIME THIS YEAR TO COMPLETE AROUND 10 SUBSTANTIAL BRIEFS?
NEED
IS FABER AND FABER CONSIDERED A NATIONAL BRIEF?
ARE MY BRIEFS VARIED AND DIVERSE ENOUGH?
SHOULD I ALSO WORK ON A YCN/COMPETITION BRIEF AT A LATER STAGE IN THE YEAR?
IS MY DISSERTATION FOCUSED ENOUGH, ARE MY AIMS REALISTIC?
WOULD I EFFECTIVELY FIT IN TO A BRANDING DESIGN STUDIO- IS MY WORK TO STANDARD?
HOW DO I CREATE AN IMPRESSIVE DESIGN PORTFOLIO?
IS MY BRANDING EFFECTIVE AND REFLECTIVE OF ME?
IS MY PORTFOLIO INTERESTING/DIVERSE ENOUGH?
REALISTICALLY, HOW LONG WILL IT BE BEFORE I GET A JOB UPON GRADUATION?
AM I TOO INTROVERTED FOR THE DESIGN INDUSTRY?
IS MY KNOWLEDGE/EXPERIENCE OF WEB DESIGN BELOW STANDARD?
WILL A LACK OF INTEREST IN WEB DESIGN STRONGLY HOLD ME BACK?
SHOULD I, AT THIS TIME, BE TAKING ALL THE DESIGN OPPORTUNITIES THAT COME MY WAY?
WOULD GAINING OVERSEAS INDUSTRY EXPERIENCE BE OF ANY REAL BENEFIT TO ME IN THE LONG RUN?
COULD I FINANCIALLY SUPPORT MYSELF ON A FREELANCE INCOME?
IS MY WORK SUITED TO BRANDING DESIGN?
HOW MUCH EXPERIENCE IS SUGGESTED BEFORE SETTING UP YOUR OWN DESIGN STUDIO?
HOW MUCH EXPERIENCE IS SUGGESTED BEFORE BECOMING A CREATIVE DIRECTOR?
WOULD I BE A SUCCESSFUL CREATIVE DIRECTOR?
HAVE I FOCUSED ON A SPECIALISM TOO LATE ON IN MY DEGREE?
IS MY CV TOO DIVERSE?
IS MY PORTFOLIO REFLECTIVE OF MY AMBITIONS AS A DESIGNER?
WHAT IS THE BEST METHOD OF APPROACHING A STUDIO IN REGARDS TO INDUSTRY EXPERIENCE?
WHAT IS THE BEST METHOD OF APPROACHING A STUDIO IN REGARDS TO EMPLOYMENT?
SHOULD I "PLAY THE FIELD" OR "STICK TO WHAT I KNOW" IN REGARDS TO DESIGN STUDIOS?
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