Sunday 4 November 2012

Design Practice III//Orange Juice Branding.



Finally, a resolved typographic brand logo for the Orange Juice 'Rip it Up' 2013 tour.
In this context, I have used the 'Orange Juice' logo without the tour title in the kerned Bebas Neue typeface to be proposed as a hand stamp for the gig events (with a texture mock up of the printed result as shown in the bottom right-hand corner of type samples), inspired by the picture of Edwyn Collins, the lead singer, in a band t-shirt during their heyday, as shown above, in a modernised, lighter stroke weight that the original inspiration source.

Hoping to get the stamp sent off for this week to start getting my printed outcomes ready, and move on rapidly with my project outcomes.

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