Drawing As Practice//Module Briefing.

Module Information OUGD205 Image - Drawing As Practice (Option 2) 10 Credits

LCA// BAGD

Module Briefing Date			Submission Deadline
12 / 01 /2012 - 1pm			23 / 04 / 2012 - 4pm

Module Aims

The aims of this module are: To develop a deeper understanding of drawing/image making as practice in response to contemporary visual language and visual theory. To develop and explore individual approaches to formal language, materials and media in relation to the visual investigation of ideas around drawing and image making as practice To identify and develop specific formal, material and intellectual concerns in relation to visual language and visual research.

Learning Outcomes		Assessment Weighting
1	Select, develop and evaluate the use of techniques, processes, materials and media in the development and presentation of an individual or collaborative approach to drawing as practice.	25%
2	Articulate and investigate specific concerns in order to develop an individually appropriate body of visual investigation that responds to audience, situation or context through an identified brief.	25%
3	Develop practical, conceptual and critical approaches to drawing/image making in relation to contemporary understandings of visual language and theory.	25%
4	Demonstrate an appropriate level of practical ability, visual thinking and visual research in the development of an individually identified set of problems relating to the critical investigation of drawing as practice.	25%

Indicative Content

Building on Level 04 modules, you will be expected to identify specific concerns, issues, subjects and methods in response to briefs relating to visual research and investigation. Where appropriate group and collaborative approaches to the development and presentation of work will be encouraged in order to establish a broader understanding of context and individual practice. This module offers those who are focusing on communication through image to develop, extend and maintain an exploratory approach to visual language, visual research and drawing as practice. You will be expected to propose a rationale and programme of study for the independent investigation of visual language as well as identifying appropriate contexts and opportunities for research, development and presentation. Independent study will be delivered and supported through oral briefings with handouts, group tutorials, progress meetings and interim critiques/presentations. Practical sessions and access to appropriate workshops will be self determined but supported by tutorial contact.

Module Brief
Brief Title	Module Tutor (s)
COMMUNICATION THROUGH IMAGE	Amber Smith
Briefing Date 12 / 01 / 2010	Brief Weighting 100%
Context It is important to remember that designers never operate in isolation. However in order to effectively engage with the collaborative and interdisciplinary nature of the design industry we must first understand our individual creative intentions and areas of specialism.. This module focuses on communication through image to develop, extend and maintain an exploratory approach to visual language, visual research and image making across arrange of media. You will be expected to develop a rationale for the independent investigation of visual language as well as identifying appropriate contexts and opportunities for research, development and presentation. You will also establish a growing understanding of the potential uses and applications of image within the broader context of Graphic design.
Brief This brief s divided into TWO parts:- Part 1 – STUDIO WORKSHOPS Working individually you will focus on the visual response to set problems. Weekly sessions will allow you to develop a more specialist understanding of issues, concerns and possibilities of working with image. You will be expected to demonstrate your technical, practical and theoretical understanding of image through creative response and personal investigation across a range of appropriate media. Part 2 – INDIVDUAL PRACTICE You will produce a body of work that explores your growing understanding of visual language, visual research and visual development and visual communication. By investigating an individually selected range of appropriate media you should aim to identify specific creative concerns based on your own interests, studio workshops and prior experiences. These should be evidenced through notebooks, development sheets, test pieces and clearly identified resolutions. Additional studio briefs and handouts will be given during taught sessions.

Preparation / Research Suggestions

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Required Reading & Key Texts

Author Year Title / Chapter Publisher Kingston, A. ed. 2003 What Is Drawing? Three Practices Explored. Black Dog. New, J. 2005 Drawing From Life: the Journal as Art. Princeton Architectural Press. Berger, J. 1992 About Looking. Vintage Books. Ambrose, Harris 2005 IMAGE AVA

Online Resources / Useful Links

Evidence for Submission		Learning Outcome Assessed
1	VISUAL JOURNAL - containing evidence of individual/independent enquiry into the technical and creative aspects of type and typography	2, 3
2	DESIGN SOLUTIONS - demonstrating your ability to apply an increasingly professional understanding of the principles of typography to set problems.	1, 4
3	SELF - EVALUATION – 500 word self evaluation posted to your PPD blog and tagged with the module title. A Printed copy should be submitted with your work.	1, 3