Tuesday 17 May 2011

Speaking from Experience: Choosing My Typeface.



Beginning to experiment with several typefaces with the little tag line "pasta la vista, baby" (yes, see what I did there...), looking for a typeface which is bold to stand out among my illustrative vector designs, but not too over-powering- preferrably a san serif font to look contemporary, not too dense and intimidating- bold yet friendly.
My favourite of the group was definately Franklin Gothic Demi (bottom, right-hand side)- which would just bold enough- would need to ammend the leading however, as the spacing between the lines is just too much.
Will now roll this out and experiment alongside my designs.

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